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HomeMy WebLinkAbout11-18-14 Add'l Items Regular City Council Meeting 11/18/2014 Name #1 #2 #3 #4 #5 #6 #7 Council Member Bond 4-------------------------------------4 4 M 4 S 4 Council Member Hoog 4-------------------------------------4 4 S 4 4 Mayor Pro Tem Petsos M 4--------------------------------4 4 S 4 4 Mayor Randels 4-------------------------------------4 4 4 4 Council Member Walsh S 4--------------------------------4 4 M 4 M 4 Name #8 #9 #10 #11 #12 #13 #14 Council Member Bond Council Member Pestos Mayor Pro Tem Mayor Randels Council Member Walsh Name #15 #16 #17 #18 #19 #20 Mayor Pro Tem Council Member Bond 4 Council Member Hoog 4 Mayor Pro Tern Petsos 4 Mayor Randels 4 Council Member Walsh 4 Roll Call: Council Member Bond Present X Absent or arrived at Council Member Hoog Present X Absent or arrived at Mayor Pro Tern Petsos Present X Absent or arrived at Mayor Randels Present X Absent or arrived at Council Member Walsh Present X Absent or arrived at Others Possibly Present: City Manager David L. Greene X City Attorney Anthony Garganese X Assistant City Attorney Kim Kopp NO City Clerk Angela Apperson X Finance Director John DeLeo X Community & Economic Dev. Director Todd Morley X Planning &Zoning Director David Dickey X Leisure Services Director Gustavo Vergara X Public Works Services Director Jeff Ratliff NO Public Works Services Deputy Director Lonnie Dunn X Brevard County Sheriff Major Paul Ring NO Arrived 6:52 P.M. Brevard County Sheriff Lieutenant Linda Morose NO Cape Canaveral Volunteer Fire Dept. Chief Dave Sargeant NO Cape Canaveral Volunteer Fire Dept. Assistant Chief John Cunningham NO [illegible sentence] CITY OF CAPE CANAVERAL CITY COUNCIL MEETING SPEAKER CARD DATE: 11-18-2014 SUBJECT: Consent Agenda Item No. 5 NAME: Jim Massoni ADDRESS: 200 Imperial Blvd, Cape Canaveral, FL, 32920 PHONE: 321-720-3660 EMAIL: Jim.Massoni@FLORIDABEER.com INSTRUCTIONS 1. Please complete this Card and give it to the City Clerk or other Official/Staff Member. 2. Proceed to the podium when your name is called. 3. You will have 3 MINUTES to speak before the City Council. 4. All statements are to be directed to the Mayor, Mayor Pro Tem or Meeting Chair. (Jims speech) concerns - Imperial Blvd , also(33)15 other commercial and private business - affecting other people's sites - 50 years of me - road blocked eyesore - 150 visitors today - saledy = [illegible] only - - [illegible] on consent agenda CITY OF CAPE CANAVERAL CITY COUNCIL MEETING SPEAKER CARD DATE: 11/18/2014 SUBJECT: Consent #5 NAME: Jack Kirschewbaum ADDRESS: 1725 W. NASA Blvd Melbourne PHONE: 321 727 8100 EMAIL: Jack.Kirschewbaum@gray-Robinson.com INSTRUCTIONS 1. Please complete this Card and give it to the City Clerk or other Official/Staff Member. 2. Proceed to the podium when your name is called. 3. You will have 3 MINUTES to speak before the City Council. 4. All statements are to be directed to the Mayor, Mayor Pro Tem or Meeting Chair. Alex Penn West Side - Trees East Side - Comma, Vision Statement = Trek But in [illegible] where it is already - Public Participation CITY OF CAPE CANAVERAL CITY COUNCIL MEETING SPEAKER CARD DATE: 11/18/2014 SUBJECT: Vision Statement in Action NAME: Alex Penn ADDRESS: 190 Cape Shores Circle; Unit J PHONE: Cell (734) 662-4139 EMAIL: alexpenn@me.com His info is on back of Jim Massoni card INSTRUCTIONS 1. Please complete this Card and give it to the City Clerk or other Official/Staff Member. 2. Proceed to the podium when your name is called. 3. You will have 3 MINUTES to speak before the City Council. 4. All statements are to be directed to the Mayor, Mayor Pro Tern or Meeting Chair. Certificate of Appreciation This certificate is awarded to The City of Cape Canaveral In recognition of your valuable contributions to the mission of local Students Working Against Tobacco! [Students Working Against Tobacco logos] [Brevard Tobacco Initiative logo] [signature] 11/17/14 Valarie Games, SWAT Coordinator/Tobacco Prevention Specialist Date [signature] 11/17/14 Renee' Ruffin-Price, Co-Director Date [Students Working Against Tobacco logo] [Brevard Tobacco Initiative logo] BREVARD TOBACCO INITIATIVE PARTNERSHIP MEETING NOVEMBER 18, 2014 (QUARTER 2) 8:30 A.M. AGENDA I. Call to Order and Welcome Phyllis De Loach II. SWAT Activities Updates SWAT/Advisors/Valarie III. Introductions All IV. Acknowledgements Phyllis/Renee' V. Point of Sale Training Renee' Ruffin-Price VI. Review/Approval of Minutes from August 26, 2014 Phyllis De Loach VII. Review/Approval of Partnership By-Laws Phyllis/Valarie VIII. Tobacco Cessation Update Bethany Coz IX. Announcements Members and Guests X. Adjourn Next Meeting: February 17, 2014 Point of Sale Advertising and Our Youth This presentation is administered by Circles of Care, Inc. and is funded by the Florida Department of Health. [Tobacco Free Florida.com logo] [Florida Health logo] Our Goal 1 SWAT's and BTI's goal is to educate youth, adults and the community about the tobacco industry's retail store advertising strategies which can: Entice preteens, teens and young adults to try their first sweet-tasting tobacco product. [Students Working Against Tobacco logo] [Brevard Tobacco Initiative logo] [Tobacco Free Florida.com logo] 2 [some sort of chart] [Tobacco Free Florida.com logo] This is Point of Sale 3 (POS) Advertising These ads are located inside or outside of the building where the flavored tobacco products are actually sold. [Tobacco Free Florida.com logo] Power Wall 4 When TV, radio, bus, billboard and other forms of tobacco ads were banned in 1998, convenience stores became the tobacco companies' main marketing channel to reach new and current customers. U.S.Federal Trade Commission(FTC),Cigarette Report for 2007 and 2008,2011,http://www.ftc.gov/os/2011/07/110729cigarettereport.pdf. FTC,Smokeless Tobacco Report for 2007 and 2008,2011,http://www.ftc.gov/os/2011/07/110729smokelesstobaccoreport pdf. Data for top 6 manufacturers only. The tobacco industry spends billions 5 of dollars to market its deadly products in retail stores by paying retailers to prominently display a. tobacco products b . in-store advertising c . price discounts d . other in-store promotions [Tobacco Free Florida.com logo] Why is it Important to Understand 6 Point of Sale Advertising? • 2 out of 3 youth visit a convenience store at least once a week. • A 2007 study found that the more cigarette marketing youth are exposed to in retail stores, the more likely they are to smoke. US Department of Health&Human Services.Preventing Tobacco Use Among Youth and Young Adults.A Report of the Surgeon General.2012. Slater,SJ,et al.,'The Impact of Retail Cigarette Marketing Practices on Youth Snaking Uptake,'Archives of Pediatrics and Adolescent Medicine 181:440-445,May 2007;Feighery,EC,et al.,'Seeing,wanting,owning.the relationship between receptivity to tobacco marketing and smoking susceptibility in young people,'Tobacco Control 7:123-28,1998;Feighery,E,et al., 'Cigarette advertising and promotional strategies in total outletsresults of a statewide survey in California,'Tobacco Control,10L:184-188,2001;Henriksen,L,'Effects on youth of exposure to retail tobacco advertising,"Journal of Applied Social Psychology 32:1771-1789,2002. [Tobacco Free Florida.com logo] Why is it Important to Understand 7 Point of Sale Advertising? • About 9 out of 10 smokers start by age 18 . • Each day, more than 4,000 youth try smoking for the first time . US Department of Health&Human Services.Preventing Tobacco Use Among Youth and Young Adults.A Report of the Surgeon General.2012. SAMHSA, Results from the 2009 National Survey on Drug Use and Health, NSDUH: Volume I Summary of National Findings, 2010, http://www.oas.samhsa.gov/NSDUH/2k9NSDUH/2k9ResultsP.pdf [Tobacco Free Florida.com logo] Why is it Important to Understand 8 Point of Sale Advertising? A 2010 study in the journal "Pediatrics" found that the odds of initiation more than doubled for those youth who visited a store with point-of-sale tobacco ads at least twice a week. Henriksen,L,et al.,"A longitudinal study of exposure to retail cigarette advertising and smoking initiation,"Pediatrics126:232-238,2010. [tobaccofreeflorida.com logo] Contracting 9 Point of sale arrangements are usually set up and enforced through contracts with the retailers. Contracts are often negotiated at the: highest corporate level so the tobacco industry can have direct control over how the products are displayed and promoted. National Summit on Smokeless and Spit Tobacco 2009 [tobaccofreeflorida.com logo] 10 How the Contracts Work Tobacco companies pay retailers to put their products in the most visible location in the store : Displays: (1) General Requirements. All Displays utilized to merchandise PM USA Cigarettes must contain exclusively PM USA Cigarettes. Retailer must mechandise all Displays for PM USA Cigarettes on the store's counter or within the Line of Sight of a Selling Counter. Any Display(s) on which PM USA Cigarettes are mechandised are subject to PM USA approval. [diagram] [picture] (2) Counter Displays. If, at any time, Retailer mechandises another manufacturer's cigarettes on a Counter Display, Retailer must merchandise Marlboro cigarettes on a Counter Display in the Number One Counter Display location. If, at any time, Retailer mechandises 1 or more other manufacturers' cigarettes Bates: PM3002957891 UCSF Tobacco Document [tobaccofreeflorida.com logo] Price Promotions 11 . "Buy Downs" - Retailers sell products at discounted rates (use words like "special offer" or "cents off"). [picture] . A tobacco company cuts a check for the amount "lost" by the retailer at the end of buy-down period. [tobaccofreeflorida.com logo] 12 Other Promotions Multi-Pack Discount • Customer must buy more than one pack to get the discounted price • Examples: "buy two packs; get one free" or "two for the price of one" Free Gift Ad • Something is given to the customer at the time of the purchase, such as, lighters or key chains [tobaccofreeflorida.com logo] Different Types of POS Ads 13 . At Child's Eye Level Extending to 3 1/2 feet or lower [picture] . Ads That Talk . Ads on Doors You can't help but see the ad as you enter [tobaccofreeflorida.com logo] 14 Two More Types of POS Ads Street Ads; "In Your Face" Ads; Visible when passing by Large, bold or many ads [picture] [picture] [tobaccofreeflorida.com logo] Many Point of Sale Ads Promote 15 Flavored Tobacco Products Secret internal documents from the Tobacco Industry prove that plans were made in the 70's and 80's to make flavored tobacco products that would appeal to youth and young adults whom they referred to as the "Replacement Smokers"! [tobaccofreeflorida.com logo] Flavored Cigarillos, Blunt Cigars, Chews, Dips, Snuff 16 [pictures] [tobaccofreeflorida.com logo] Flavored Smokeless and Dissolvable 17 [pictures] [tobaccofreefllorida.com logo] Camel's Newest Smokeless, 18 Spit Less, Dissolvable Products These Packaging Shapes Look Similar to Some Cell Phones [picture] These tobacco products look similar to coffee stirrers, candy and dissolvable breath strips. [tobaccofreeflorida.com logo] All of These Are the Reasons Why... 19 SWAT Club Members across Florida are : 1 . Educating their communities 2 . Asking their city officials to help reduce the initiation of tobacco use among preteens and teens who might be tempted to try their first flavored tobacco product. Take a look at this map! [S.W.A.T. logo] [tobaccofreeflorida.com logo] City and County Candy Flavored Tobacco Resolutions Resolutions by County: City-wide resolutions only: Duval County: Baldwin, Jacksonville Beach, Neptune Beach, Jacksonville, Atlantic Beach Miami-Dade County: El Portal, Hialeah, Miami Beach, Miami Gardens, Miami Springs, Opa-Locka, Hoemstead, West Miami Monroe County: Key West, VIllage of Islamorada, Marathon, Key Colony Beach, Layton Palm Beach County: Bell Glade, Jupiter, Pahokee, Palm Springs, Riviera Beach, South bay, West Palm Beach, Palm Beach Gardens, Lake Park, Tequesta Seminole County: Lake Mary, Casselberry, Snaford, Longwood, Oviedo Sumter County: Bushnell, Webster, Wildwood County-wide resolutions only: Citrus County GIlchrist County Lafayette County: Lafayette County, Mayo Both county-wide and city-wide resolutions: Alachua County: Alachua County, Gainseville, Hawthorne, Archer Bay County: Bay County, Callaway, Lynn Haven, Parker, Panama City, Springfield, Mexico Beach Baker County: Baker County, Macclenny Bradford County: Bradford County, Starke, Lawtey Brevard County: Brevard County, West Melbourne, Melbourne, Satellite Beach, Cocoa, Indialantic, Cape Canaveral, Palm Shores Broward: Broward County, Coconut Creek, lauderhill, Pembroke Pines, Cooper City, Lauderdale Lakes, Deerfield Beach, Fort Lauderdale, Pompano Beach, Wilson manors, North Lauderdale, Oakland Park, Plantation, Margate, Davie, West Park, Sunrise, Dania Beach, Westin, Southwest Ranches, Miramar, Lighthouse Point, Hallandale Beach Calhoun County: Calhoun County, Blountstown, Altha Charlotte County: Charlotte County, Punta Gorda Clay County: Clay County, Green Cove Springs, Orange Park Collier County: Collier County, Caples, Everglades City, Macro Island Columbia County: Columbia County, Lake City, Fort White DeSoto County: DeSoto County, Arcadia Dixie County: Dixie County, Cross City Escambia County: Escambia County, Pensacole, Century Flagler County: Flagler County, Palm Coast, Bunnell, Flagler Beach Franklin County: Franklin County, Apalachicola, Carrabella Gadsden County: Gadsden County, Havana, Quincy, Gretna, Midway, Greensboro, Chattahoochee Glades County: Glades County, Moore Haven Gulf County: Gulf County, Wewahitchka, Port Saint Joe Hamilton County: Mamilton County, Jennings, White Springs, Jasper Hardee County: Hardee County, Wauchula, Zolfo Springs, Bowling Green Hendry County: Hendry County, LaBelle, Clewiston Hernando County: Hernando County, Brooksville Highlands County: HIghlands County, Sebring, Avon Park, Lake Placid Hillsborough County: Hillsborough County, Tampa, Temple Terrace, Plant City Holmes County: Holmes County, Bonifay, Esto, Ponce de Leon, Westville, Noma Indian River County: Indian River Coutny, Sebastian Jackson County: Jackson County, Jacob City, Bascom, Graceville, Grand Ridge Jefferson County: Jefferson County, Monticello Lake County: Lake County, Clermont, Eustis, Mascotte, Groveland Lee County: Lee County, Bonita Springs, Ft. Myers Beach, Cape Coral Leon County: Leon County, Tallahassee Levy County: Levy County, Bronson, Williston, Inglis, Cedar Key, Otter Creek Liberty County: Liberty County, Bristol Madison County: Madison County, Madison, Greenville, Lee Manatee County: Manatee County, Bradenton, Longboat Key Marion County: Marion County, Ocala Martin County: Martin County, Stuart, Sewall's Point Nassau County: Nassau County, Fernandina Beach, Hilliard, Callahan Okaloosa: Okaloosa County, Fort Walton Beach, Crestview Laurel Hill, Destin Okeechobee: Okeechobee County, Okeechobee Orange County: Orange County, Winter Garden Osceola: Osceola County, Kissimmee, St. Cloud Pasco County: Pasco County, San Antonio, New Port Richey Pinelllas County: Pinellas County, St. Petersburg, Indian Rocks, Pinellas Park, Safety Harbor, Dunedin, Kenneth City Polk County: Polk County, Lakeland, Mulberry, Bartow, Haines City, Winter Park Putnam County: Putnam County, Crescent, Palatka, Interachen, Pomona Park, Welaka Santa Rosa County: Santa Rosa County, Guld Breeze, Milton, Jay Sarasota County: Sarasota County, North Port, Venice, Sarasota, Longboat Key St. Johns County: St. Johns County, Hastings, St. Augustine St. Lucie County: St. Lucie County, Port St. Lucie, Fort Pierce Suwannee County: Suwannee County, Live Oak, Branford Taylor County: Taylor County, Perry Union County: Uncion County, Lake Butler, Raiford, Worthington Springs Volusia County: Volusia County, Port Orange, Daytona Beach, DeLand, Deitona, Holly Hill, Smyrna Beach, Orange City Wakulla County: Wakulla County, Sopchoppy Walton County: Walton County, DeFuniak Springs, Paxton Washington County: washington County, Chipley, Ebro, Vernon, Wausau, Caryville [map] Updated: September 23, 2014 [tobaccofreeflorida.com logo] Contact Information Valaria James 726-2860 Tobacco PRevention Specialist/SWAT Coordinatior Renee' Ruffin-Price 726-2860 Program Co-Director [tobaccafreeflorida.com logo] [Florida Health logo] Rick Scott Mission: Governor To protect,promote&improve the health of all people in Florida through integrated John H.Armstrong, MD, FACS state,county&community efforts. State Surgeon General&Secretary Vision:To be the Healthiest State in the Nation Firwtda Point of Sale Fact Sheet About Tobacco Point of Sale • The Federal Trade Commission (FTC) issues reports on annual cigarette and smokeless tobacco marketing expenditures, which are based on data from the major tobacco manufacturers. These reports show that the point of sale is by far the tobacco industry's dominant marketing channel, and that it has grown in importance since the 1998 tobacco settlement. i • In 2010, cigarette companies spent the majority of marketing dollars—about$7.3 billion ii -on strategies that facilitated retail sales. iii • Retails advertising and point of sale are so important that stores are even paid well for it. iv, v According to a Philip Morris sales manual, "we pay the retailer for performance on our behalf." vi • In one survey, 80 percent of retail outlets had interior tobacco product advertising, 60 percent had exterior tobacco product advertising, and over 70 percent had tobacco product functional items, such as display racks, counter mats, entrance and exit signs, and change cups. vii • Articles in the convenience store trade publications confirm that saturating the convenience store with tobacco ads and highly visible tobacco products continues to be an important tobacco industry strategy. One article on smokeless tobacco stated: "C-store [convenience store] operators should also look to increase the visibility of their smokeless products, Bishop suggested. 'Presentation along the back bar has become more critical, especially since June of last year when self-service merchandising displays were restricted or banned in non- age-regulated environments,' he said. 'Finding good visible space on the back bar is also important because out of sight is out of mind. If the customer doesn't see it, they aren't likely to buy it or even ask for it. It also helps speed of service.'" viii The Issue • About 9 out of 10 smokers start by age 18. ix • Each day more than 4,000 youth try smoking for the first time, and an additional 1,000 other kids become regular daily smokers." x • Studies show that youth are much more likely than adults to be influenced by promotional pieces in convenience stores. xi • Two out of 3 youth visit a convenience store at least once a week. xii • Stores where adolescents shop most often have more than three times the amount of cigarette advertisements and promotional materials outside of the stores and almost three times more materials inside, compared to other stores in the community, according to a survey. xiii Last Updated:June 6,2013 Flori a Department of Health www.FloridasHealth.com Office of the State Surgeon General TWITTER:HealthyFLA 4052 Bald Cypress Way,Bin A-00.Tallahassee,FL 32399-1701 FACEBOOK:FLDepartmentofHealth PHONE:8501245-4444.FAX 850/922-9453 YOUTUBE:fldoh • A 2010 study in the journal Pediatrics found that the odds of initiation more than doubled for youth who visited a store with point-of-sale tobacco ads at least twice a week. xiv • A 2009 review of point-of sale promotions found that among youth, there is a significant association between exposure to point-of sale advertising and smoking initiation, susceptibility to smoking, beliefs about the availability of tobacco and beliefs about smoking prevalence. xv • A 2008 study in Preventive Medicine found that current smoking was significantly higher at schools in neighborhoods with the highest density of tobacco retailers than the smoking rate at schools in neighborhoods without any tobacco retailers. xvi • A 2007 study in the Archives of Pediatrics and Adolescent Medicine found that the more cigarette marketing youth are exposed to in retail stores the more likely they are to smoke. xvii • Pricing strategies used to make tobacco products cheaper lead to increases in youth initiation, experimentation, and regular smoking. xviii • Studies have shown that for every 10 percent increase in the price of cigarettes, youth smoking declines by approximately seven percent, smoking among pregnant women falls at a similar rate, and overall consumption declines by about four percent. xix • There was more than double the amount (2.6 times more)of tobacco advertisements per person in areas with an African-American majority compared to white-majority areas, according to a comprehensive review of the literature, published in 2007. xx • Point-of-sale ads in minority communities are more likely to advertise a cheaper price on cigarettes or provide better buy-one, get-one deals than in more affluent white communities.""' The Tobacco Industry's Role • One industry documents states: "It is important to know as much as possible about teenage smoking... "xxii "base of our business is the high school student." xxiii • A June 29, 1983 report . . . listed "beginning ideas"to be implemented at convenience stores to encourage purchase of RJR's cigarette brands, including"activity booklet appealing to young people—things to do," "develop a bike rack for kids with bikes--create ad space,""hook-up cigarettes with other youth purchases," "have a video game token given away with purchase," "create a music channel that is closed-circuited into C.S. [convenience store]that is on-target to youth market," and "some kind of game or contest . . . via proof of purchase --with a weekly winner. Could be video game—high school sports quiz." xxiv • According to an R.J. Reynolds internal document: "Simply stated, the point of purchase is where the action is —it's the retail environment, it's a specific location in a store, it's a product display and its in-store advertising. Importantly, and perhaps not so obviously, the point of purchase is also in the mind of the prospective consumer." xxv • Tobacco industry documents note that"eye level is buy level"so companies pay careful attention and spend large sums of money to ensure that tobacco products are placed where they will be seen.xxvi • A 1990 R.J. Reynolds memo stated: "those stores can be in close proximity to colleges or high schools or areas where there are a large number of young adults frequenting the store." xxvii • Tobacco companies target lower-income, minority communities with point-of-sale marketing. xxviii, xxiv, xxx, xxxi Illilr i U.S.Federal Trade Commission(FTC),Cigarette Report for 2007 and 2008,2011,http://www.ftc.gov/os/2011/07/110729cigarettereport.pdf. FTC, Smokeless Tobacco Report for 2007 and 2008,2011,http://www.ftc.gov/os/2011/07/110729smokelesstobaccoreport.pdf Data for top 6 manufacturers only. ii U.S.Federal Trade Commission(FTC),Cigarette Report for 2009 and 2010,2012,[Data for top 5 manufacturers only.] iii U.S.Federal Trade Commission(FTC),Cigarette Report for 2009 and 2010,2012,http://ftc.gov/os/2012/09/120921cigarettereport.pdf. .[Data for top 5 manufacturers only.]Number includes price discounts and promotional allowance categories iv Feighery,E,et al.,"Retail Trade Incentives:How Tobacco Industry Practices Compare With Those of Other Industries,"American Journal of Public Health(AJPH)89:1461-1604,October 1999. v Rogers,T&Feighery,E,"Community Mobilization to Reduce Point Of Purchase Advertising of Tobacco Products," Health Education Quarterly 22(4):427-43,November 1995 vi Lavack,AM&Toth,G,"Tobacco point-of-purchase promotion:examining tobacco industry documents,"Tobacco Control 15:377-384,2006. vii Wakefield,M,et al.,Changes at the point of purchase for tobacco following the 1999 tobacco billboard advertising ban,University of Illinois at Chicago, Research Paper Series,No.4,July 2000 viii Riell,H,"Smokeless Sales Show Promise,"Convenience Store Decisions,June 21,2011. ix US Department of Health&Human Services.Preventing Tobacco Use Among Youth and Young Adults.A Report of the Surgeon General.2012. x SAMHSA,Results from the 2009 National Survey on Drug Use and Health,NSDUH:Volume I Summary of National Findings,2010, http://www.oas.samhsa.gov/NSDUH/2k9NSDUH/2k9ResultsP.pdf xi "Study Finds C-Store Promotions Lacking,"U.S.Distribution Journal 226(3):12,May 1999. xii Henriksen,L,et al.,"Association of retail tobacco marketing with adolescent smoking,"American Journal of Public Health 94(12):2081-3,2004. xiii Henriksen,L,et al.,"Reaching youth at the point of sale:Cigarette marketing is more prevalent in stores where adolescents shop frequently,"Tobacco Control 13:315-318,2004. xiv Henriksen,L,et al.,"A longitudinal study of exposure to retail cigarette advertising and smoking initiation,"Pediatrics126:232-238,2010. xv Payntner,J&Edwards,R,"The impact of tobacco promotion at the point of sale:A systematic review,"Nicotine&Tobacco Research 11(1),2009. xvi "Henriksen,L,et al.,"Is adolescent smoking related to the density and proximity of tobacco outlets and retail cigarette advertising near schools?" Preventive Medicine 47(2):210-4,2008. xvii "'Slater,SJ,et al.,"The Impact of Retail Cigarette Marketing Practices on Youth Smoking Uptake,"Archives of Pediatrics and Adolescent Medicine 161:440-445,May 2007;Feighery,EC,et al.,"Seeing,wanting,owning:the relationship between receptivity to tobacco marketing and smoking susceptibility in young people,"Tobacco Control 7:123-28,1998;Feighery,E,et al.,"Cigarette advertising and promotional strategies in retail outlets: results of a statewide survey in California,"Tobacco Control,10L:184-188,2001;Henriksen,L,"Effects on youth of exposure to retail tobacco advertising," Journal of Applied Social Psychology 32:1771-1789,2002. xviii Slater,SJ,et al.,"The Impact of Retail Cigarette Marketing Practices on Youth Smoking Uptake,"Archives of Pediatrics and Adolescent Medicine 161:440-445,May 2007. xix See,e.g.,Chaloupka,F,"Macro-Social Influences: The Effects of Prices and Tobacco Control Policies on the Demand for Tobacco Products,"Nicotine and Tobacco Research l(Suppl 1):5105-109,1999,and other price studies at http://tigger.uic.edu/.-fjc/;Tauras,J,"Public Policy and Smoking Cessation Among Young Adults in the United States,"Health Policy 68:321-32,2004;Tauras,J,et al.,"Effects of Price and Access Laws on Teenage Smoking Initiation: A National Longitudinal Analysis,"Bridging the Gap Research,ImpacTeen,April 24,2001,and other price studies at http://www.impacteen.org/researchproducts.htm. Chaloupka,F&Pacula,R,An Examination of Gender and Race Differences in Youth Smoking Responsiveness to Price and Tobacco Control Policies,National Bureau of Economic Research,Working Paper 6541,April 1998,http://tigger.uic.edu/.-fjc. Emery,S,et al.,"Does Cigarette Price Influence Adolescent Experimentation?"Journal of Health Economics 20:261-270,2001. Evans,W&Huang,L, Cigarette Taxes and Teen Smoking: New Evidence from Panels of Repeated Cross-Sections,working paper,April 15,1998, www.bsos.umd.edu/econ/evans/wrkpap.htm. Harris,J&Chan,S,"The Continuum-of-Addiction:Cigarette Smoking in Relation to Price Among Americans Aged 15-29,"Health Economics Letters 2(2):3-12,February 1998,www.mit.edu/people/jeffrey. xx Primack,BA,et al.,"Volume of Tobacco Advertising in African American Markets:Systematic Review and Meta-Analysis,"Public Health Reports 122(5):607-615,September/October 2007. xxi Seidenberg,AB,"Cigarette Advertising Differs by Community Demographic Profile,"American Journal of Health Promotion 24(6):e26-e31,July/August 2010. xxii "Young Smokers Prevalence,Trends,Implications And Related Demographic Trends.March 31,1981.Bates No.2077864711/4712 xxiii Lorillard memo on sale of Newport cigarettes,1978 Bates No.03537131-03537132EXHIBIT101 co xxiv 500863242-3272(U.S.20654) xxv Lavack AM&Toth G,"Tobacco point-of-purchase promotion:examining tobacco industry documents,"Tobacco Control 15(5),October 2006. xxvi Pollay,RW,"More than meets the eye:on the importance of retail merchandising,"Tobacco Control,16(4),February 2007. xxviiMcMahon,JP,Young Adult Market,R.J.Reynolds memo,January 10,1990,Bates No.507341884. xxviii Pucci,S,et al.,"Outdoor tobacco advertising in six Boston neighborhoods.Evaluating youth exposure,"American Journal of Preventive Medicine 15(2):155-9,August 1998. xxix Stoddard,JL,et al.,"Tailoring outdoor tobacco advertising to minorities in Los Angeles County,"Journal of Health Communication 3(2):137-46,April- June 1998. xxx Feighery,EC,et al,"An examination of trends in amount and type of cigarette advertising and sales promotions in California stores,2002-2005," Tobacco Control(published online),February 26,2008. xxxi John,R,et al.,"Point-of-sale marketing of tobacco products:taking advantage of the socially disadvantaged?"Journal of Health Care for the Poor and Underserved 20(2):489-506,May 2009. Rick Scott Mission: Governor To protect,promote&improve the health of all people in Florida through integrated state,county&community efforts. John H.Armstrong, MD, FACS State Surgeon General&Secretary Vision:To be the Healthiest State in the Nation Point of Sale Q&A • What is the tobacco point of sale policy issue about? The tobacco point of sale issue refers to the marketing of cigarettes and other tobacco products at the point of sale— in convenience stores, gas stations and other retail outlets. As other forms of tobacco marketing have been restricted, tobacco companies increasingly have focused their efforts and their dollars to advertise and promote cigarettes, smokeless tobacco and other tobacco products in the retail environment. In fact, cigarette companies spent the majority of marketing dollars—about$7.3 billion i in just 2010-on strategies that facilitated retail sales. ii Convenience stores are saturated with tobacco ads, branded materials and product displays. In one survey, 80 percent of retail outlets had interior tobacco product advertising, 60 percent had exterior tobacco product advertising, and over 70 percent had tobacco product functional items, such as display racks, counter mats, entrance and exit signs, and change cups. iii Retails advertising and point of sale are so important that stores are even paid well for it. iv, v According to a Philip Morris sales manual, "we pay the retailer for performance on our behalf." vi • Why is this important? Preventing tobacco use is important because about 9 out of 10 smokers start by age 18. vii Each day more than 4,000 kids try smoking for the first time, and an additional 1,000 other kids become regular daily smokers. viii Two out of 3 kids visit a convenience store at least once a week. ix Studies show that teens are much more likely than adults to be influenced by promotional pieces in convenience stores. x • How is the tobacco industry deceptive in their retail marketing practices? It's no surprise that stores where adolescents shop most often have more than three times the amount of cigarette ads and promotional materials outside of the stores and almost three times more materials inside, compared to other stores in the community, according to a survey. xi Also, tobacco companies target lower-income, minority communities with point-of-sale marketing. In fact, point-of-sale ads in minority communities are more likely to advertise a cheaper price on cigarettes or provide better buy-one, get-one deals than in more affluent white communities. vii According to a comprehensive review of the literature, published in 2007, there was more than double the amount (2.6 times more)of tobacco ads per person in areas with an African-American majority compared to white-majority areas. xiii ### Florida Department of Health www.FloridasHealth.com Office of the State Surgeon General TWITTER:HealthyFLA 4052 Bald Cypress Way,Bin A-00.Tallahassee,FL 32399-1701 FACEBOOK:FLDepartmentofHealth PHONE:8501245.4444.FAX 850/922-9453 1 YOUTUBE:fldoh i U.S.Federal Trade Commission(FTC),Cigarette Report for 2009 and 2010,2012,[Data for top 5 manufacturers only.] ii U.S.Federal Trade Commission(FTC),Cigarette Report for 2009 and 2010,2012,http://lic.gov/os/2012/09/120921cigarettereport.pdf. .[Data for top 5 manufacturers only.]Number includes price discounts and promotional allowance categories iii Wakefield,M,et al.,Changes at the point of purchase for tobacco following the 1999 tobacco billboard advertising ban,University of Illinois at Chicago, Research Paper Series,No.4,July 2000 iv Feighery,E,et al.,"Retail Trade Incentives:How Tobacco Industry Practices Compare With Those of Other Industries,"American Journal of Public Health(AJPH)89:1461-1604,October 1999. v Rogers,T&Feighery,E,"Community Mobilization to Reduce Point Of Purchase Advertising of Tobacco Products," Health Education Quarterly 22(4):427-43,November 1995 vi Lavack,AM&Toth,G,"Tobacco point-of-purchase promotion:examining tobacco industry documents,"Tobacco Control 15:377-384,2006. vii US Department of Health&Human Services.Preventing Tobacco Use Among Youth and Young Adults.A Report of the Surgeon General.2012. viii SAMHSA,Results from the 2009 National Survey on Drug Use and Health,NSDUH:Volume I Summary of National Findings,2010, http://www.oas.samhsa.gov/NSDUH/2k9NSDUH/2k9ResultsP.pdf ix Henriksen,L,et al.,"Association of retail tobacco marketing with adolescent smoking,"American Journal of Public Health 94(12):2081-3,2004. x "Study Finds C-Store Promotions Lacking,"U.S.Distribution Journal 226(3):12,May 1999. xi Henriksen,L,et al.,"Reaching youth at the point of sale:Cigarette marketing is more prevalent in stores where adolescents shop frequently,"Tobacco Control 13:315-318,2004. xii Seidenberg,AB,"Cigarette Advertising Differs by Community Demographic Profile,"American Journal of Health Promotion 24(6):e26-e31,July/August 2010. xiii Primack,BA,et al.,"Volume of Tobacco Advertising in African American Markets:Systematic Review and Meta-Analysis,"Public Health Reports 122(5):607-615,September/October 2007. 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