HomeMy WebLinkAboutCRA Agenda Packet 08-19-2014CITY OF CAPE CANAVERAL
COMMUNITY REDEVELOPMENT AGENCY BOARD MEETING
CAPE CANAVERAL LIBRARY MEETING ROOM
201 Polk Avenue, Cape Canaveral, Florida
Tuesday
August 19, 2014
4:30 PM
AGENDA
CALL TO ORDER:
ROLL CALL:
PUBLIC PARTICIPATION:
Any member of the public may address any items that do not appear on the agenda and any agenda item that is listed on
the agenda for final official action by the Board excluding public hearing items which are heard at the public hearing
portion of the meeting, ministerial items (e.g. approval of agenda, minutes, informational items), and quasi-judicial or
emergency items. Citizens will limit their comments to three (3) minutes. The Board will not take any action under the
"Public Participation" section of the agenda. The Board may schedule items not on the agenda as items and act upon
them in the future.
NEW BUSINESS:
Approve Minutes for Regular Community Redevelopment Agency Board Meeting of
September 17, 2013.
2. Approve Election of Officers and Organizational Structure Policy of the Community
Redevelopment Agency (CRA) Board.
3. Ratify RFP # 2014-01 Consulting Services for the City of Cape Canaveral/City of
Cape Canaveral Community Redevelopment Agency Branding Initiative Award to
Prismatic and approve an expenditure of CRA funds in an amount of 50 percent of
the contract cost, or $15,000.00.
4. Resolution No. CRA -01; adopting a budget for the Cape Canaveral Community
Redevelopment Agency for Fiscal Year 2014-15; providing for the repeal of prior
inconsistent resolutions; providing for severability; providing for an effective date.
5. Approve FY 2014/15 CRA Meeting Schedule and Financial Reporting Requirements.
OPEN DISCUSSION:
REPORTS:
ADJOURNMENT:
Pursuant to Section 286.0105, Florida Statutes, the public is advised that: If a person decides to appeal any decision made by the
Community Redevelopment Agency with respect to any matter considered at this meeting, that person will need a record of the
proceedings, and for such purpose that person may need to ensure that a verbatim record of the proceedings is made, which record
includes the testimony and evidence upon which the appeal is to be based. This notice does not constitute consent by the Agency for the
introduction or admission into evidence of otherwise inadmissible or irrelevant evidence, nor does it authorize challenges or appeals not
otherwise allowed bylaw. In accordance with the Americans with Disabilities Act: all interested parties may attend this Public Meeting. The
facility is accessible to the physically handicapped. Persons with disabilities needing assistance to participate in the proceedings should
contact the Agency Clerk's office (868-1220 x220 or x221) 48 hours in advance of the meeting.
COMMUNITY REDEVELOPMENT AGENCY BOARD MEETING
CAPE CANAVERAL LIBRARY MEETING ROOM
201 Polk Avenue, Cape Canaveral, Florida
September 17, 2013
4:30 PM
MINUTES
CALL TO ORDER: The Chair called the Meeting to Order at 4:3,0 P M.
ROLL CALL:
Board Members Present: John Bond, Bob Hoog, Buz,P`e ocky Randels and
Betty Walsh.
N
Others Present: CRA Director David L. Greene, CRA Attorney Ant 0 Garganese,
CRA Clerk Angela Apperson,Community , A/E,,bonomic,,Qevelo ent tor Todd
Morley, Planning & Zoning Director Barry Brown , 6fid Finance Director John/beLeo.
AUDIENCE TO BE HEARD: None.
NEW BUSINESS:
1. Approval of rri
explained the events
seconded by Board,,'
1 1
2012 Meeting. Th"
0
es of meetinq Of NoVenibdriM 2012: Chairman Randels
the ,prior meetiMotionPPby Vice -Chairperson Walsh,
m6ii,sond, to approve the minutes of the November 13,
on carried unanimosly.
33;1 a Joint Respl,uion of the City Council of the City of Cape
f ;Cape_ veral Community Redevelopment Agency
he approval of an Interlocal Agreement authorizing a loan from
�averalCommunity Redevelopment Aaencv. in an amount not
Redevelobftnt Aqencv " 1/ it can commence redevelopment activities within the
RedevelWrri6&Area and,f, imburse the Citv for certain start-uD exr)enses incurred by
WOM41 re=fw #74 5 ma- mo I we 1 17- W -M = rem I =- a 71 00VTOR W
inconsistent resolutions. no conflicts: severability. and an effective date: Chairman
Randels read the Resolution title into the record and provided a brief explanation of
same. CRA Director Greene provided further explanation of the loan details. Vice -
Chairperson Walsh asked if Staff time could be charged to the CRA, to which Director
Greene replied in the affirmative and provided explanation of a proposed cost sharing
between the City and the CRA for a Branding initiative. Motion by Vice -Chairperson
Walsh, seconded by Board Member Hoog, to approve Resolution No. 2013-18.
City of Cape Canaveral, Florida
September 17, 2013
Page 2 of 2
The motion carried unanimously. Chairman Randels thanked Director Greene for the
information in thea packet.
r oil
0=1 IF, 0 9
LVARreNn,
W 11 loll Alin DZIPIAT-1 Olin 07,610100 0
the reveal of prior inconsistent resolutions. severabilitv. ,,,dnd,, an effective date:
Chairman Randels read the Resolution title into the re(
the need for the boundary change to correct minor Inco
which were inadvertently split. Director Greene,
recommendation for same. Discussion ensued apd, 1
were provided with an opportunity to opt in/out oqh"
Member Petsos, seconded by Vice-Chairper,,$'on Wal
7740
No. 2013-19. The motion carried unanimous.
Greene explained
ten -cies relating to properties
Focatod, for an affirmative
ded Aether the properties
,oundary'.',',./,':Motion by Board
for approvat, Resolution
4. Approve CRA Budget for FY airman Randelsprovided an
explanation of the Budget. Discussion ensued and i,hIuded the CRA Grant process,
that a mortgage would be recorded'on properties recei" grants, how a foreclosure
action would be dealt with and the"fadt that repaymer,,s only required if the
improvements were not maintained as outiihed in the ocuments. Motion by
al,
Chairman Randels, seconded by Vice -Chairperson"', -,al,
al, h, to approve the Budget.
The motion carried unaO
/,J
pim
5.
Chair man Randels
andels rMeeting Schedule and financial reporting
requirements:
th""nrequired finaridaii meetings and the proposed schedule
_
of meetings on the 'thirm"/,�"P",Pii""","�6"�/,/;,�/)/
p
rJune, September and December. It was
noted if n9__//bJ0s1'n'ess neer to be conducted, the meeting would not take place.
Motion,boa4"M' ber Pet Os, seconded by Board Member Hoog, for approval
y B
of item five. The motigncarrie, gvnanimously.
Oki
REPORTS:
ADJOURNMENT: /'Motion by Vice -Chairperson Walsh, seconded by Board Member
Hoog, to adjourn therneeting at 4:56 p.m. The motion carried unanimously.
Rocky Randels, Chairman
Angela M. Apperson, MMC,
CRA Recording Secretary
City of Cape Canaveral
Community Redevelopment Agency Board
CRA Board Meeting Date: 08/19/2014
Item No.
Subject: Approve Election of Officers and Organizational Structure Policy of the
Community Redevelopment Agency (CRA) Board.
Department: Administrative Services
Summary: In November 2012, Staff recommended having the Chairman and Vice
Chairperson of the CRA Board, the same as the Mayor and Mayor Pro Tem of the City
Council. A motion was made by Board Member Hoog, seconded by Board Member
Petsos, to have Board Member Randels serve as Chairman and Board Member Walsh
serve as Vice -Chairperson. The motion carried unanimously. The Board also appointed
David L. Greene as the CRA Director and Registered Agent and Angela Apperson as
the CRA Clerk (Recording Secretary). This information was filed with the City Council
of the City of Cape Canaveral, the Brevard County Board of County Commissioners and
the Florida Department of Economic Opportunity, all in accordance with Florida Statute
189.416(1).
Since then the City Council has selected a new Mayor Pro Tem and in November 2014,
the Mayor Pro Tem could change again. To promote efficiency, Staff requests the
Board establish a policy that indicates positions for the CRA Board Officers and
Organizational Structure will be:
• Chairperson will be the same as the Mayor of the City Council.
• Vice -Chairperson will be the same as the Mayor Pro Tem of the City Council.
• CRA Director and Registered Agent will be the same as the City Manager.
• CRA Clerk (Recording Secretary) will be the same as the person assigned the duties
of City Clerk.
Submitting Department Director: Angela Apperson.. , .M/-`
l ;`' Date: 08/11/2014
Attachment: None
Financial Impact: Staff time and resources to complete, the Agenda item.
Reviewed by Finance Director: John DeLeo Date:
The CRA Director recommends that CRA Board to a the following action:
Approve Election of Officers and Organizational Struf ure Policy of the Community
Redevelopment Agency (CRA) Board.
Approved by CRA Director: David L. Greene Date: f
CRA Action: [ ] Approved as Recommended
[ ] Disapproved
[ ] Approved with Modifications
[ ] Tabled to Time Certain
City of Cape Canaveral
Community Redevelopment Agency Board
CRA Board Meeting Date: 8/19/2014
Item No. �;
Subject: Ratify RFP # 2014-01 Consulting Services for the City of Cape Canaveral/City
of Cape Canaveral Community Redevelopment Agency Branding Initiative Award to
Prismatic and approve an expenditure of CRA funds in an amount of 50 percent of the
contract cost, or $15,000.00.
Department: Community and Economic Development
Summary:
In response to RFP # 2014-01, the City distributed twenty-one (21) RFP packets to
potential bidders for the purpose of developing a City Branding Initiative to increase the
overall awareness and positive perception of the City; engage the residents and
businesses to market the City internally and externally as a vibrant, attractive place in
which to live, work, play, learn, invest and visit.
On June 17, 2014, the Business and Economic Development Board met and ranked the
top three responses from a pool of five. On June 30, 2014, the RFP Review Committee
interviewed the top three Finalists and selected Prismatic as the top firm. A contract
has been negotiated to formalize the salient business points. Highlights of the contract
include:
• The term of the Agreement is for six (6) months commencing on September 1,
2014 and terminating on March 1, 2015.
• The City shall pay the Contractor a sum of $30,000 which will be invoiced on a
monthly basis.
• Contractor shall carry, at a minimum, General and Auto Liability, Professional
Liability and Workers' Compensation insurance, and shall add the City as an
additional insured.
• The Agreement may not be assigned without prior written consent of the City.
• The City reserves the right, in its best interest as determined by the City, in its
sole discretion, to cancel the contract by giving a thirty (30) day written notice.
It is requested that the CRA Board ratify the selection of Prismatic as the selected
consultant for the Branding Initiative as well as approve an expenditure of CRA funds in
an amount of 50 percent of the contract cost, or $15,000.00.
The amount has been budgeted by both the CRA and the City.
Submitting Director: Todd Morley Date: 8/11/2014
Attachments:
1 — RFP # 2014-01
2 — Prismatic Professional Services Agreement
Financial Impact: Staff time to prepare the RFP and Agenda item. Also, $15,000.00
for'/z of the branding contract cost. , I
Reviewed by Finance Director: John DeLeo Date: "�
Community Redevelopment Agency Board
Meeting Date: 08/19/2014
Item No.
Page 2of2
The CRA Director/Registered Agent recommends that the CRA Board take the
following actions:
Ratify RFP # 2014-01 Consulting Services for the City of Cape Canaveral/City of Cape
Canaveral Community Redevelopment Agency Branding Initiative Award to Prismatic
and approve an expenditure of CRA funds in an amount of 50 percent of the contract
cost, or $15,000.00.
O
Approved by CRA Director/Registered Agent: David L. Greene Date:
CRA Action: [ ] Approved as Recommended
[ ] Disapproved
[ ] Approved with Modifications
[ ] Tabled to Time Certain
City of Cape,
REQUEST
SERVICESCONSULTING ';
CI'FTOF CAPE CANAVERAL CAPE . . .
COMMUNITY REDEVELOPMENT
BRANDING
ECONOMIC DEVELOPMENT DEPARTMENT
MAY, 2014
ISSUE DATE:
PROPOSALS
CONTACT PROJECT MANAGER: TODD MORLEY
5/28/14
MUST BE
PHONE NUMBER: (321) 868-1222
110 Polk Ave.
RECEIVED PRIOR TO
FAX: (321) 868-1247
Cape Canaveral, FL 32920
3:00 P.M. ON: 6/10/14
E -Mail: t.morley@cityofcapecanaveral.org
PLEASE COMPLETE THE FOLLOWING AND SUBMIT THIS FORM WITH YOUR PROPOSAL
Vendor Name:
Address:
City, State, Zip:
If submitting a "NO RESPONSE", state reason:
Phone Number:
Fax Number:
E -Mail Address:
FEIN Number:
Response packages shall be mailed or hand -delivered to the Office of the Project Manager, located at 110
Polk Ave. Cape Canaveral, Florida 32920. Responses received after the specified time and date will not
be accepted. The City will not be responsible for mail delays, late or incorrect deliveries.
One (1) original (MARKED "ORIGINAL") and eight (8) copies of all responses and required
attachments must be executed and submitted in a sealed envelope. Respondent shall mark response
envelope, RFP #2014-01, "CONSULTING SERVICES FOR CITY OF CAPE CANAVERAL /
CITY OF CAPE CANAVERAL COMMUNITY REDEVELOPMENT AGENCY BRANDING
INITIATIVE". Respondent name and address must be clearly identified on the outside of the envelope.
Authorized Signature
Printed Name & Title
Date
Page 1 of 15
Title (typed or printed)
Introduction............................................................................................. 3
Standard Terms & Conditions ..................................................................... 4
SpecialConditions .................................................................................... 6
Standard Insurance Requirements ................................................................... 8
General Information ........................................................................................
ScopenfServices .......................................................................... ........... y
A. Purpose ................................................................................... 9
B. QuoJi6ca6mos--'----------------------]0
C.Background .............................................................................. |0
D.Services Required .................................................................... '|0
6=01roy"
RFPTime Line ...................................................................................... 3
Evaluation Procedure ............................. ................................................. 3
Criteria................................................................................................ |4
SelectionProcess .................................................................................... |4
INTRODUCTION
• - - ,., .
UWWWWRI&TA91• .W1111111101111,911111 OPJ10011011111.
The primary goals/objectives to be achieved by the City Branding Initiative include, but are not limited
to:
should• Uniformity - The brand • both within a
outside
Identity/Pride• City — Identify and promote what makes the City of Cape Canaveral distinct a
appealing in a nationally and regionally•environment for investors, businesse
retailers, tourists, visitors, and residents.
• Tourism, Development rmotion — Promote a healthy economy, attra
work,private investment, new residents, and retain key businesses and creative talent. A defined messa
that will market the City of Cape Canaveral locally, statewide, nationally, and internationally as
great place to live, place for development, redevelopment and investme
perfectthe destination+,
tourists and visitors.
• Flexibility - The brand must be adaptable order to meet the needs of a variety•'
Departments p.l functions within the City as well as groups
overallCity in their specific marketing initiatives, while maintaining consistency with the
• Endorsement and resonate with citizens, businesses, and Ci
groups within the City of Cape Canaveral in order to gain the broadest possible support for t
RFP DUE DATE & TIME: Proposal packages shall be mailed or hand -delivered to the Office of th4
I"roject Manager, located at 110 Polk Ave., Cape Canaveral, Florida 32920. Packages are to be receivea
NO LATER THAN 3:00 P.M. 6/10/14. Packa2es received after the specified time and date will o, b.
zccepted. The City will not be responsible for mail delays, late or incorrect deliveries. The clock locatei
in the Office of Project Manager will be the official authority
All RFP information and required attachments must ,. executed and submittedp.
1-tespondent shall mark envelope RFP #2014-01 "CONSULTING SERVICES FOR CITY OF CAPE
CANAVERAL CITY BRANDING Respondent's sa
identifiedclearly on r of •p
Aesponses whic•omply witn tnese requirements may be
rejected at the option of the City. It is the respondent's responsibility Proposal
interpretationare in accordance with all addenda issued. Failure of any respondent to receive any such addenda or
•t relieve such respondent from
response documents. If a Proposer wishes not to submit a Proposal, complete and return the "NO
RESPONSE" s on
For information concerning procedure for responding to this Request for Proposal (RFP), contact Todd
Morley, Project Manager, at (321) 868-1222 ext. 14. Such contact is to be for clarification purposes only.
Material changes, if any, to the scope of services or respondent procedures will only be transmitted by
written addendum.
All questions about the meaning or intent of the RFP Documents shall be submitted in writing and
directed to the City of Cape Canaveral, 110 Polk Ave. Cape Canaveral, FL 32920, Attention: Todd
Morley, Project Manager. Questions may also be sent via fax at (321) 868-1247 or e-mail at
t.morley@cityofcapecanaveral.org. Questions received less than five (5) calendar days prior to the due
date for the responses will not be answered. Only questions answered by formal written addenda will be
binding. Oral and other interpretations or clarifications will be without legal effect and may not be relied
upon by respondent in submitting their response.
STANDARD TERMS cx CONDITIONS
ACCEPTANCE AND REJECTION - The City reserves the right to accept or reject any and all responses
and to accept the response which best serves the interest of the City of Cape Canaveral. The City may
award sections individually or collectively, whichever is in its best interest, unless the respondent only
intends to respond for the contract in its entirety.
ASSIGNMENT - Neither the contract nor payment due may be assigned.
AWARD - Award shall be made to the consultant who demonstrates technical capability while most
closely meeting the city's needs according to the criteria designated in the solicitation.
BOARD — As referenced herein, "Board" shall mean the Cape Canaveral Business and Economic
Development Board.
CONFLICT OF INTEREST - The respondent certifies that this response has not been arrived at
collusively or otherwise in violation of federal, state or local laws. Any purchase order, check requisition
or contract from which any agent, officer or employee of the city or any relative thereof, will realize a
financial gain, directly or indirectly, shall be void.
DISCRIMINATION STATEMENT: An entity or affiliate placed on the Discriminatory Vendor List may
not submit a response for a contract to provide goods or services to a public entity, may not submit a
response on a contract with a public entity for the construction or repair of a public building or perform
any public work, may not submit Proposals for leases of real property to a public entity, may not award or
perform work as a contractor, supplier, subcontractor, or consultant under any contract with any public
entity, and may not transact business with any public entity.
ECONOMY OF PREPARATION: The responses should be prepared simply and economically, providing
a straightforward, concise description of the respondent's qualifications and ability to fulfill the
requirements of the RFP.
F.O.B. POINT — If necessary, products are to be shipped F.O.B. to the department and address as
identified on Purchase Orders.
INFORMALITIES - The City of Cape Canaveral reserves the right to both waive any minor informality
in responses and to determine, in its sole discretion, whether or not an informality is minor.
INFORMATION AND LITERATURE - Respondents are to furnish all information and literature
requested. Failure to do so may be cause for rejection.
INVOICES - Invoices should be e to the City of , a Accounts t, f f
Division, 105 Polk Ave. Cape Canaveral, FL 32920. Invoices may also be submitted electronicallyAus,
invoices@cityofcal?ecanaveral.org. • and agreed that orders and services shall be shipped
and performed at ` established contract prices. Invoicing in variancesubject•
cancellation.to
NON-DISCRIMINATION respondent • all federalstate
re-vuirements concernin.� fair em3dogment and will not discriminate bg reason of race- color,_aX relisi�
sex, national origin or ,
PATENTS AND t t
Canaveral
respect` for patentf
yright infringements.
Pa acceptance of • by fa of the City, employees and others, the
shallCity , payment to the Contractor in accordance • Prompt Act, Section
wFlorida Statutes. The City reserves the right, with justification,partially pay any invoice
directedsubmitted by the Contractor when requested to do so by the using City department. All invoices shall be
• the Accounts Payable ` of ,f` Canaveral,Polk Ave.ti` Canaveral,
Invoices32920. be submitted electronicallyto invoices@cityofcapecanaveral.org.
PUBLIC ENTITY CRIMES - A person or affiliate who has been placed on the Convicted Vendor List
following • for , public cy not submit s response on a contract to provide
publicgoods or services to a public entity, may not submit a response on a contract with a public entity for the
construction or repair of a public building or perform any public work, may not submit a response for
leases of real property to a public entity, may not be awarded or perform work as a contractor, supplier,
subcontractor, or consultant under a contract with any public entity, and may not transact business with
any amount provideds •
CATEGORY TWO for a period of 36 months from the date of being placed on the Convicted Vendor
t
PUBLIC RECORDS: Florida law provides that municipal records shall at all times be open for personal
inspection by any person. Section 119.01 F.S., The Public Records Law. Information and materials
received by the City in connection with an RFP response shall be deemed to be public records subject to
public inspection upon award, recommendation for award, or 30 days after opening, whichever occurs
first. However, certain exemptions to the public records law are statutorily provided for in Section 119.07,
F.S. If the respondent believes any of the information contained in his or her response is exempt from the
Public Records Law, then the respondent must in his or her response, specifically identify the material
which is deemed to be exempt and cite the legal authority for the exemption, otherwise, the City will treat
all materials received as public records.
RFP REVIEW COMMITTEE - As referenced herein, the "RFP Review Committee" shall mean the
Chairman of the Cape Canaveral Business and Economic Development Board. the Chairman of the City
of Cape Canaveral Community Redevelopment Agency, the City's Community and Economic
Development Director, the City's Planning and Zoning Director, and one member of the City's
Administrative Services Department.
SEVERABILITY — The invalidity of unenforceability of any particular provision of this RFP shall not
affect the other provisions hereof and this RFP shall be construed in all respects as if such invalid or
unenforceable provision was omitted.
TAX EXEMPTIONS - The City of Cape Canaveral is tax exempt. The City of Cape Canaveral's tax-
exempt number is 85-80127396540-0.
TERMINATION r CAUSE: If, through any cause, the Contractor shall fail to fulfill in a timely and
obligationsproper manner its +
violate
provisions +n written notice to the Contractor,of
the Contractor + or + which
there has been default, and may hold the Contractor liable for any damages caused to the City by reason
of such default and termination. In the event of +
satisfactionthe Contractor under this Agreement shall, at the option of the City, become the City's property and the
contractor shall be entitled to receive equitable compensation for any work completed to the
of the City. The Contractor, + be relieved of
by by breach of by the Contractor,
payments to the Contractorp+ of amountof + the
City from + be
TERMINATION FOR CONVENIENCE: The City reserves the right, in its best interest as determined by
the City, in its sole discretion, to cancel the contract by giving written notice
days prior to the effective date of such cancellation.
TIME FOR CONSIDERATIONSProposals be irrevocablesetfor
opening of Proposals and for a period+
TRADE SECRETS Respondents +nothowever,secrets. trade secrets are claimed by
submitany respondent, they will not be considered as trade secrets until the City is presented with the alleged
secrets together with proof that they are legally trade secrets. The City will then determine whether it
agrees and consents that they are 'In fact trade secrets. If a respondent fails to of
secrets to the City beforeobtainingagreement,anysubsequently-csecretsbe
treated as public records and will be provided to any person or entity making a public records request for
zfvxk�1�,
ADDENDUM ANDAMENDMENTS TO REQUEST FOR PROPOSAL: If it becomes necessary to
revise or amend any part of this Request for Proposal, the City will furnish the revision by written
Addendum to all prospective respondents who are recorded with the City as having received an original
Request for Proposal.
COMMITTEE MEETINGSIPRESENTATIONS INFORMATION: The Notice of Committee
Meetings/Presentations is posted at least seventy-two (72) hours in advance of such
meetings/presentations. Proposers are responsible to check the following locations for updates on this
proposal's status: on the bulletin board located outside the building in front of the main lobby of the City
Hall building at 105 Polk Ave. Cape Canaveral, FL 32920; or on the City's Web Page
http://www.cityofcapecanaveral.org, under the Economic Development Department.
COOPERATIVE AGREEMENTS WITH OTHER GOVERNMENT AGENCIES: The submission of this
response to the Request for Proposal constitutes a contractual agreement, at the option of the awarded
contractor, for the same prices, terms and conditions, to other governmental and quasi -governmental
agencies, political subdivisions, counties and cities at the agreement of both parties.
INDEMNIFICATION STATEMENT — By submitting a response document signed by an authorized
agent of the respondent, respondent acknowledges and accepts the terms and conditions of the following
Indemnification Statement in the event of contract award:
"For other and additional good and valuable consideration, the receipt and sufficiency of
which is hereby acknowledged, the Contractor shall indemnify, hold harmless and defend
Page 6 of 15
the City of Cape . . officials. .tives, employees and
the City of Cape Canaveral Community Redevelopment Agency
representatives,i,,"City") against any and all liability,
expenses,loss, cost, damages, but not
limited to attorney's fees and suit costs, for trial and appeal, which the City may hereafter
sustain, incur or be required to pay, arising out of, wholly or in part, or due to any act or
omission of Contractor, its agent(s), vendors, contractors, i
representatives,i..oo.:, performance or non-
performance
LIMITATION a ► a. By ymitting a response document signed }.
y an
authorized agent of the respondent, :# accepts the terms and conditionsof the
followingi
limit on tne CT Vs; liaoility for any cause ol action arising out or tne Agreement, :.
the CITY's liability for any !.. $100. For other good and
valuable consideration, the receipt and sufficiency of which is hereby acknowledged,
CONTRACTOR expresses its willingness to enter into this Agreement.,
knowledge that the CONTRACTOR's
aW-ViNfrito
all funds actually paid by the CITY to CONTRACTOR pursuant to this Agreement.
Accordingly, any: of Agreement
may suggest otherwise, CONTRACTOR
a ► be liable
CONTRACTOR for damages in the amount in excess of $100, which amount shall be
reduced by the amount actually paid by the CITY to CONTRACTOR pursuant to this
Agreement, for any action ,..r claim arising out of this Agreement.
this paragraph or elsewhere in this Agreementbe
waiver of the limitation placed upon the CITY's liability as set forth in Section 768.28
Florida Statutes, or to extend the CITY's liability beyond the limits established
Section 768.28 Florida Statutes; and no claim or award against the CITY shall include
attorney's fees, investigative costs, expert fees, suit costs or pre -judgment
�'ROPOSER EXPENSES - No out -of -scope services shall be provided in the absence of prior, written
authorization in the form of a written supplemental agreement and issuance of an f f f''
o the contract. The City will not 1,, a retainer...s.f i',... for any
cxpenses thati preparing and suimitting responses called,..
City will not pay for .1out-of-pocket expenses, such as. word processing;photocopying; postage;per
diem; travel expenses; and the like, incurred by the respondent. The City will not be liable for any costs
�ncurred by the respondent in connection with any interview s/presentations (i.e., travel, accommodations,
I► ►, a '.. a',.'� ► a... a ► a !
7dditional information/clarification as the City may reasonably but is not limited
information ISI .t indicates financiali provide
requested.reserves.tions of the qualifications of the respon
dent as it
deems appropriate including, but not limited to, a background investigation of service personnel.
IKEQUEST FOR MODIFICATION: The City reserves the right to negotiate a final agreement with th,*
f ranked respondent(s)more
TERMS: The contract period shall reflect that amount of time necessary to perform the work and will be
negotiated and finalized prior to award and Notice to Proceed.
The Certificate of Insurance shall be made to the City of Cape Canaveral, 105 Polk Ave. Cape Canaveral,
FL 32920 and shall reference the City of Cape Canaveral / City of Cape Canaveral Community
Redevelopment Agency Branding Initiative. The Certificate of Insurance shall name the City of Cape
Canaveral and the City of Cape Canaveral Community Redevelopment Agency as an additional insured.
Prior to renewal, non -renewal, cancellation, or change or modification of any insurance policy, at least 30
days advance written notice shall be given to the City of Cape Canaveral.
All Certificates of insurance shall be approved by the Project Manager prior to the commencement of any
work. Minimum coverage with limits and provisions are as follows:
CONTRACTOR'S LIABILITY INSURANCE
COMMERCIAL GENERAL LIABILITY INSURANCE MINIMUM REQUIREMENTS FOR
CONTRACTS VALUED AT LESS THAN $15,000:
It is required that individuals and firms contracting with the City of Cape Canaveral, where the total
contract or job value is LESS than $15,000, maintain Commercial General Liability insurance with a
minimum per occurrence limit of not less than $200,000 and with a deductible amount not greater than
$1,000. It is further required that the City of Cape Canaveral be named as an additional insured to the
contractor's CGL policy, and that proof of same in the form of a certificate of insurance be submitted
before work is begun.
COMMERCIAL GENERAL LIABILITY INSURANCE MINIMUM REQUIREMENTS FOR
CONTRACTS VALUED AT $15,000 OR MORE:
It is required that individuals and firms contracting with the City of Cape Canaveral, where the total
contract or job value is $15,000 or MORE, maintain Commercial General Liability insurance with a
minimum per occurrence limit of not less than $1,000,000 and with a deductible not greater than $1,000.
It is further required that the City of Cape Canaveral be named as an additional insured to the contractor's
CGL policy, and that proof of same in the form of a certificate of insurance be submitted before work is
begun.
AUTOMOBILE LIABILITY INSURANCE INI U REQUIREMENTS FOR ALL
CONTRACTS:
It is required that individuals and firms contracting with the City of Cape Canaveral who own licensed
motor vehicles that will be utilized in connection with any City contract or job maintain automobile
liability insurance and submit proof of same in the form of a certificate of insurance before work is begun.
It is further required that individuals and firms contracting with the City of Cape Canaveral who lease,
rent, or borrow licensed motor vehicles that will be utilized in connection with any City contract or job be
required to maintain non -owned or hired automobile liability insurance and submit proof of same in the
form of a certificate of insurance before work is begun.
PROFESSIONAL LIABILITY INSURANCE MINIMUM REQUIREMENTS FOR ALL
PROFESSIONALS AS DEFINED BY FLORIDA STATUTE:
Professionals and professional corporations, associations, and firms who contract with the City of Cape
Canaveral to provide professional services are required to maintain Professional Liability Insurance and
submit proof of same in the form of a certificate of insurance before work is begun.
INSURANCE REQUIREMENTS:
employingIt is required that firms or • . Canaveral
Workers'maintain • • , , employer
submit proof of of
peopleIt is required that firms employing less than four • contract with the City of Cape Canaveral
submitcomply with the exemption and notice provisions of F.S. 440 and maintain employer liability insurance
and s • of of of before work is begun.
GENERAL INFORMATION
The City of Cape Canaveral is requesting Proposals from qualified consulting firms.
The consulting firm selected will serve as the City's general consultant for its City of Cape Canaveral
Branding Initiative including, but not limited to, the services described below in the Scope of Services.
SCOPE OF SERVICES
A. Purpose
The City requests proposals by qualified firms to research, create, and develop an implementation plan for
a CITY BRANDING INITIATIVE for the City. Responses to this Request for Proposal (RFP) will
provide the City with the information required to assess, evaluate, and select a consultant based on: prior
experience, qualification, methodology and approach, and work performed in similarly sized
communities. It is important to note that this is a City branding initiative rather than an initiative to brand
any one agency or entity. Proposers should be aware that this initiative is a priority for the City and that a
budget of $30,000.00 has been set. This RFP does not include any modification to the Official City Seal
of the City of Cape Canaveral, FL.
The primary goals/objectives to be achieved by the City Branding Initiative include but are not limited to:
• Uniformity - The brand should convey a common message and image to audiences both within and
outside the City of Cape Canaveral.
• City Identity/Pride — Identify and promote what makes the City of Cape Canaveral distinct and
appealing in a nationally and regionally competitive environment for investors, businesses, retailers,
tourists, visitors, and residents.
• Tourism, Trade, and Economic Development Promotion — Promote a healthy economy, attract
private investment, new residents, and retain key businesses and creative talent. A defined message
that will market the City of Cape Canaveral locally, statewide, nationally, and internationally as a
great place to live, work, and play; the right place for development, redevelopment and investment;
the perfect mix for a residential and business -friendly City; and a preferred destination place for
tourists and visitors.
• Flexibility - The brand must be flexible and adaptable in order to meet the needs of a variety of
Departments and municipal functions within the City as well as groups and businesses within the City
in their specific marketing initiatives, while maintaining consistency with the overall brand.
• Endorsement - The brand must be authentic and resonate with citizens, businesses, and City groups
within the City of Cape Canaveral in order to gain the broadest possible support for the initiative.
specializeThe consultant should
experiencerelates to development of a City brand. To be eligible to respond to the RFP, the consultant must
demonstrate that it is a firm with experience in branding initiatives and preference will be given to those
firms that have bpopulation
Project.The City desires to issue a contract to a single qualified Firm to lead the
fi,roposais based on a consortium approach where more than one firm willprovide support
consulting team will be considered.
1A iM
17'orld-wide, the City of Cape Canaveral ("City") is generally perceived as a technological hub due to its
proximity
transportationAssociated themes include rocket science, the brightest minds, innovation and discovery in the final
frontier. The area also benefits from four distinct types of
Spaceport, Port Canaveral, Space Coast International Airport, and several rail -based intermodal yards.
It is located on a barrier island along the Atlantic Ocean approximately midpointbetween
boundedJacksonville and is slightly over 50 miles east of Orlando. This 1.9 square -mile beach and coastal City is
Bananawest
by the Atlantic Ocean, and on the south by the City of Cocoa Beach. Its location also means that the City
beachesis an integral part of the vibrant vacation and residential character of the central
The goal of the City Branding Initiative is to enhance the City image, increase overall awareness and
�positive perceptionbusinessescampaign
play,market the City internally and externally as a vibrant, attractive City in which to live, work,
invest and visit.
.Services Required
Vroject 1hianagementaspects of The City of Cape Canaveral City
Branding Initiative to include the following:
1. Advisor to the Cite of Cape Canaveral Committee.
2. Facilitator during the research process and testing of the netiv brand.
3. Develop project timeline.
implementand the overall brand initiative. The consultant will create and plan
groups,which may include qualitative and quantitative research to identify the following:
• List of key stakeholders,
process.citizens and business owners in the city and not excluding those from outside the City that
have a vested interest in the branding initiative and need to be involved in the
• The key elements of the City of Cape Canaveral's current story. future vision, history and
overall identity.
• Analysis of current efforts and existing creative elements such as logos, tag lines, and
creative designs.
• Analysis of competitor marketing strategies.
• Metrics that will be used to determine if the branding effort is successful.
5. Strategic Plan — The consultant will develop strategic objectives that will include
implementation, management and ongoing promotion of the brand to include but not be limited
to the following:
• Promotion of the use of the brand among many City agencies, groups and businesses while
maintaining brand integrity.
• Maintenance and consistency of brand image and messaging while providing suitable
flexibility for the target audiences of the participating agencies.
• Recommendation of ways to articulate the brand; define markets and promotional avenues;
and advise on strategies to better promote and create brand awareness.
develop6. CreafivelDevelopment of Brand — The consultant will
include design concepts, logos, messages, tagline, and other products to support the overall
brand initiative. Distinct options must be presented, based
research. The selected logo design will be delivered with a style manual and guidelines for
use and the capability ► ,.
• Print and electronic advertising
• Web site design
• Media placement
• Public Relations
• Events
• Templates
• Social Media
develop7. Implementation Plan — The consultant will an actionfor ► • of
brand in sufficient detail to allow the Committeeto understand the approach•
shouldPlan • be • the following:
• Estimated costs1budget associatedimplementation
• Proposed phases through► •
Recommended• positioning logo and brand guidelines.
• Implementation plans forapplications
Critical to the success of • be written with clarity and precision.
It has to carry clear and coherentinstructions.
needs of its audience while keeping in mind the resources and assets of b
responsible•
consultant8. Evaluation Plan The •p a plan forof
reportingeffectiveness and
• • ► ► •►NUIEMBM
The City reserves the right to reject any or all Proposals or any portion thereof, with or without cause, to
waive technical errors and informalities, and to accept the firm which, in its judgment will best serve the
City.
Qualified firms wishing to respond to this RFP must provide all services described in this document,
whether directly or through sub -consultants. The City reserves the right to approve or disapprove any sub -
consultants. This does not, however, limit the use of qualified sub -consultants.
The successful respondent will appoint one of its employees as the key contact for approval by the City's
Project Manager.
It is the City's belief that the service required is adequately described herein. Therefore, any negotiated
contract which may result from this RFP must include the entire effort required of the respondent to
provide the service described. Specifically, no additional fees shall be allowed for any additional services
performed for any reasons whatsoever except those directly attributable to the City's errors or omissions.
A provision to this effect shall be included in any negotiated contract.
19:113 DI", Wi113UV1#VVA1V
For the response to be considered, one (1) original marked "ORIGINAL", and eight (8) copies of the
proposal must be received by the City on or before 3:00 P.M. 06/10/14. Respondents must include the
following information and should use the following format when compiling their responses. Sections
shall be tabbed and labeled; pages shall be sequentially numbered at the bottom of the page.
Title Page: Title Page shall show the Request for Proposal subject, title and proposal number; the firm's
name; the name, address and telephone number of a contact person; and the date of the proposal.
Cover Letter: The response shall contain a cover letter signed by a person who is authorized to commit
the Offeror to perform the work included in the RFP and should identify all materials and enclosures
being forwarded in response to the RFP.
Table of Contents: The Table of Contents shall provide a listing of all major topics, their associated
section number, and starting page.
Executive Summary: The Executive Summary section of the submittal shall be limited to five (5)
typewritten pages. The purpose of the Executive Summary is to provide a high-level description of the
Proposer's ability to meet the requirements of the RFP.
General Information: The General Information section of the submittal shall be limited to two (2)
typewritten pages. The purpose of the General Information section is to provide a brief discussion of
Proposer's business history and current purpose/function in the marketplace.
Summary of Qualifications: The Summary of Qualifications section of the submittal shall be limited to
twenty (20) typewritten pages. Indicate the Proposer's background in providing these services to
governmental entities. Provide a listing of comparable client references that are using, or have used, the
Proposer's professional services, (i.e., client name, address, telephone number, contact person and length
of time service was provided). Indicate specifically the members of the firm who will have primary
responsibility for the City's contract. Also indicate all key individuals and their tasks and/or areas of
expertise.
Resumes and Attachments: Resumes, examples of creative work, and additional information which the
Proposer feels will assist in the evaluation should be included.
Additional Required Proposal Submittal Materials: Reference Sheets, Copy of Sample Contract,
Addenda. Acknowledgements, Questionnaires, Agreements, etc.
1_
Company
Contact Name and Title
FAr
Phone Number (_ _ _) _ _ _ -
Nature of work performed, duration of contract, and amount of contract.
Kill) ItF.' darI7'autie J717.`7:\�Ill llil►'I
05/28/14
05/27/14 & 05/29/14
06/05/14
06/06/14
06/10/14 @ 3:OOPM
06/13/14
Week of 06/23/14
Week of 06/30/14
07/15/14
07/15/14
receivedAll responses will be subject to a review and evaluation process as outlined in this Section. It is the intent
of the City that all consultants responding to this RFP who meet the requirements shall be ranked in
accordance with the criteria established in this Section. The City will consider all qualified responses
in its evaluationand award process.
The City's evaluation criteria will include consideration of, but will not be limited to the following:
I . Responsiveness of the consultant related to the Scope of Work;
2. The ability, capability and skill of the consultant to perform the contract;
3. The quality, availability and adaptability of the supplies or contractual services to the particular
use required;
4. The ability of the Proposer to provide future service related to the contract;
5. The sufficiency of the financial resources and ability of the consultant's personnel to perform the
contract or service;
6. Whether the consultant has performed similar contracts within the time specified, without delay or
interference;
7. Consultant must show previous experience with City branding initiatives, if applicable;
8. The character, integrity, reputation, judgment, experience and efficiency of the consultant;
9. The quality of performance of previous contracts;
10. The previous and existing compliance by the Proposer with laws and ordinances relating to the
scope of services;
11. The number and scope of conditions attached to the response;
12. Cost of consultant services to prepare materials outlined in Section II, Paragraph D "Services
Required";
13. Responsiveness and quality of client references; and
14. Such other information as may be secured.
PrincipalThe following represent the bepoints)b. considered
during the evaluation process. Should a firm not meet the three "Mandatory Elements," its proposal will
be subject to disqualification. Firms meeting all of the Mandatory Elements will have their proposals
evaluated and scored for qualifications.
1) Mandatory Elements
a) The firm has the authority to execute the contract and complies with all applicable Federal, State
and Local Laws (yes/no).
b) The firm has no conflict of interest with regard to any other work performed by the firm for the
City of Cape Canaveral (yes/no).
c) The firm adheres to all instructions in this Request For Proposal (yes/no).
2) Principal Selection Criteria
Qualified Responses will be reviewed for demonstration of the following minimum experience and
qualifications:
a) Do the individuals assigned to the project have experience on similar projects (10 pts.)?
b) Are resumes complete and accurate and do they demonstrate backgrounds that would be desirable
for individuals engaged in the work the project requires (10 pts.)?
c) How extensive is the applicable education and experience of the personnel designated to work on
the project (5 pts.)?
d) How knowledgeable are the Proposer's personnel of the Cape Canaveral/Space Coast area and
how many individuals assigned to this project have worked in this area previously (5 pts.)?
e) How well has the firm demonstrated experience completing similar projects on time and within
budget (10 pts.)?
f) The nature of feedback from previous client references 00 pts.).
SELECTION PROCESS
I'members
[toard (Board) will score and rank all comUlete UroUosals to determine the three (3) highest ranked firms
("Finalists"). The average score of the individual members of the Board will he used to determine the
three (3) highest ranked firms ("Short list"). A total of 50 points is possible during this obuxe of the
selection process. Scoring ofthe proposals will bebased upon the "Principle Evaluation Criteria" as
outlined above and contained in the Scoring Worksheet attached hereto (see Appendix A).
Review #2 — The Committee will notify the Finalists at least twenty one (21) calendar days in advance of
the date and time of the second review. The xc000d review will be limited to the Finalists identified in
Review #|. This second review will beconducted by the RFP Review Committee and will include oral
interviews and uoopportunity for the Finalists to make upreseotudon. Such interviews and presentations
will be voluntary and will provide the Finalists an opportunity to demonstrate their uhUdy to
communicate effectively, efficiently, and ioshowcase their creative abilities. Scoring will bebased upon
the "Principle Evaluation Criteria" as outlined above and contained in the 3oodog Worksheet attached
hereto (see Appendix A). A total of 58 points is possible during the second review. Points will not he
uvvurdcd in the second review should u Finalist elect not in make u presentation. The interviews and
presentations will 6eopen tnthe public.
The total of the first review and the second review shall be used to determine u 6nu\ score — for u ioiu\
possible score of 100 points.
The Committee will uOnt equal time for each Finalist, divided into three sequential parts: |) presentation
(3Ominuics);2)questions and answers (|O-|5 minutes); and, 3)open discussion (|8-}5miou(ex).
Oral interview s/pvcxeoiu1ioos will provide an opportunity for the Finalists to demonstrate their ability to
communicate efficiently, effectively and economically, and ioshowcase their creative abilities. The times
allotted are maximums and no firm will be penalized for using less than the allotted time,
The RFP` Review Committee scores will be tabulated to determine the selected Branding Firm. The
selected Firm will he notified within 7days.
Contract negotiations will subsequently iukc place with the top cooked firm. Should an acceptable
000irmoi (u1 the City's xo\c discretion) not he reached with the top ranked finm, negotiations with the
second ranked firm will commence, and so no. Once an uooeptuh|e oonuuoi is negotiated it sbu\\ he
submitted iothe City Manager for approval ordenial.
Attachment 2
PKSTTIATIC
THIS PROFESSIONAL SERVICES AGREEMENT ("Agreement") is made and
entered this _ day of _, 2014 by and between the CITY OF CAPE CANAVERAL,
a Florida municipal corporation, whose principal address is 105 Polk Avenue, Cape Canaveral,
Florida, 32920 ("City"), and FORESIGHT DESIGN GROUP, INC., D/B/A PRISMATIC, a
Florida corporation, whose principal address is 745 N. Magnolia Avenue, #301, Orlando,
Florida, 32803 ("Contractor").
WITNESSETH:
WHEREAS, the City recently sought proposals for its "CITY OF CAPE CANAVERAL
COMMUNITY REDEVELOPMENT AGENCY BRANDING INITIATIVE" contract; and
WHEREAS, Contractor submitted the most highly rated proposal in response to the
City's invitation to bid to the satisfaction of the City; and
WHEREAS, the City and Contractor desire to memorialize their understanding
regarding the scope of services to be performed by the Contractor as set forth in this Agreement;
and
WHEREAS, this Agreement is in the best interests of the health, safety and welfare of
the citizens of the City of Cape Canaveral; and
NOW THEREFORE, in consideration of the mutual promises contained herein, the City
and Contractor hereby agree as follows:
ARTICLE 1— RECITALS
The foregoing recitals are hereby deemed true and correct and are hereby incorporated herein by
this reference.
ARTICLE 2 — ENGAGEMENT
The City hereby engages Contractor and Contractor hereby agrees to perform the services
outlined in this Agreement for the stated fee arrangement. No prior or present agreements or
representations shall be binding upon any party hereto unless incorporated in this Agreement.
ARTICLE 3 - TERM
This term of this Agreement shall be for SIX (6) months, commencing on September 1, 2014 and
terminating at midnight on March 1, 2015, unless either party chooses to exercise its rights under
Article 28, Termination. The parties shall have the option to extend the term of this Agreement
for an additional six (6) month period. Any such extension shall be by mutual written agreement
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 1 of 13
of all parties and shall be executed no less than thirty (30) days prior to the expiration of this
Agreement's current term.
Contractor shall provide the City with the name, position, and contact information for the
individual(s) that will provide general direction of the administration of the Agreement for
Contractor, and who shall act as the Contractor's representative during the performance of this
Agreement. The City's representative during the performance of this Agreement is Todd Morley,
the City's Community and Economic Development Director. Each party to this Agreement
agrees to provide written notification within fifteen (15) days, should the representative of either
party change during the term of the Agreement.
Contractor shall do, perform, deliver and carry out, in a professional manner, the type of services
as set forth in Exhibit "A," Scope of Services, attached hereto and fully incorporated herein by
this reference.
0.4 V re 4 W-23VIV-4m m
The City shall pay to Contractor Thirty -Thousand Dollars and 00/100 ($30,000) for branding
services as described in Exhibit "A," Scope of Services. The Contractor will invoice the City on
a monthly basis. This is a not -to -exceed price Agreement.
Invoices received from the Contractor pursuant to this Agreement will be reviewed and approved
by the Agreement Administrator, indicating that the services being invoiced are in conformity
with the Agreement. The invoices will be sent to the Financial Services Department for payment.
Payments shall be processed consistent with the Florida Local Government Prompt Payment Act.
Signature of this Agreement by the Contractor shall act as the execution of a truth -in -negotiation
certificate certifying that the wage and rates and costs used to determine the compensation
provided for in this Agreement are accurate, complete, and current as of the date of the
Agreement.
ARTICLE 8 — INSURANCE
In the performance of work and services under this Agreement, Contractor agrees to comply with
all federal, state and local laws and regulations now in effect, or hereinafter enacted during the
term of this Agreement that are applicable to Contractor, its employees, agents or subcontractors,
if any, with respect to the work and services described herein.
Contractor shall maintain in full force and effect during the life of the Agreement, Workers'
Compensation insurance covering all employees in performance of work under the Agreement.
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 2 of 13
wamzm�
Contractor shall make this same requirement of any of its subcontractors. Contractor shall
indemnify and save the City harmless for any damage resulting to it for failure of either
Contractor or any subcontractor to take out or maintain such insurance.
The following are required types and minimum limits of insurance coverage which the
Contractor agrees to maintain during the term of this Agreement:
General and Auto Liability
Professional Liability (if applicable)
Worker's Compensation
MINIMUM LIMITS
11 1117-71YA-71
$1,000,000 incident
$1,000,000
Statutory
Neither Contractor nor any subcontractor shall commence work under this Agreement until they
have obtained all insurance required under this section and have supplied the City's Agreement
Administrator with evidence of such coverage in the form of a Certificate of Insurance and
endorsement. The City shall approve such certificates. All insurers shall be licensed to conduct
business in the State of Florida. Insurers must have, at a minimum, a policyholders' rating of
"A", and a financial class of "VII" as reported in the latest edition of Best's Insurance Reports,
unless the City grants specific approval for an exception. All policies provided shall be per
Occurrence, not Claims Made, forms. The Contractor's insurance policies shall be endorsed to
add the City of Cape Canaveral as an Additional Insured. The Contractor shall be responsible for
all deductibles. All of the policies of insurance so required to be purchased and maintained shall
contain a provision or endorsement that the coverage afforded shall not be cancelled, materially
changed or renewal refused until at least thirty (30) calendar days written notice have been given
to the City by certified mail.
rj NJ 0 [a 4 Am 11a 03 pla 11a 101 rem I LORI
For other and additional good and valuable consideration, the receipt and sufficiency of which is
hereby acknowledged, the Contractor shall indemnify, hold harmless and defend the City of
Cape Canaveral, its officers, agents, officials, representatives, employees and the City of Cape
Canaveral Community Redevelopment Agency its officers, agents, officials, representatives,
employees (hereinafter the "City") against any and all liability, loss, cost, damages, expenses,
claim or actions, of whatever type, including but not limited to attorney's fees and suit costs, for
trial and appeal, which the City may hereafter sustain, incur or be required to pay, arising out of,
wholly or in part, or due to any act or omission of Contractor, its agent(s), vendors, contractors,
subcontractor(s), representatives, servants or employees in the execution, performance or non-
performance or failure to adequately perform Contractor's obligations pursuant to this
Agreement.
0�11111111 J 111 �. It
The City desires to enter into this Agreement only if in so doing the City can place a limit on the
City's liability for any cause of action arising out of the Agreement, so that the City's liability for
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 3 of 13
any breach never exceeds the sum of $100. For other good and valuable consideration, the
receipt and sufficiency of which is hereby acknowledged, Contractor expresses its willingness to
enter into this Agreement with the knowledge that the Contractor's recovery from the City to any
action or claim arising from the Agreement is limited to a maximum amount of $100 less the
amount of all funds actually paid by the City to Contractor pursuant to this Agreement.
Accordingly, and notwithstanding any other term or condition of this Agreement that may
suggest otherwise, Contractor agrees that the City shall not be liable to Contractor for damages in
the amount in excess of $ 100, which amount shall be reduced by the amount actually paid by the
City to Contractor pursuant to this Agreement, for any action or claim arising out of this
Agreement. Nothing contained in this paragraph or elsewhere in this Agreement is in any way
intended either to be a waiver of the limitation placed upon the City's liability as set forth in
Section 768.28 Florida Statutes, or to extend the City's liability beyond the limits established in
said Section 768.28 Florida statutes; and no claim or award against the City shall include
attorney's fees, investigative costs, expert fees, suit costs or pre judgment interest.
ARTICLE 11— SAFETY
Precautions shall be exercised at all times for the protection of all persons (including the City's
employees) and property. The safety provisions of all applicable laws, regulations, and codes
shall be observed. Hazards arising from the use of vehicles, machinery, and equipment shall be
guarded or eliminated in accordance with the highest accepted standard of safety. The Contractor
and any subcontractors shall comply fully with all requirements of the Occupational Safety and
Health Act (OSHA), and any other pertinent Federal, State or Local Statutes, rules or regulations.
The Contractor and any subcontractors shall bear full responsibility for payment of any fines or
other punishments resulting from violation of any such statutes, rules or regulations.
The Contractor warrants and represents that it complies with all Federal and State requirements
concerning fair employment and will not discriminate by reason of race, color, religion, sex, age,
national origin or physical handicap.
In accordance with Florida Statues 287.087, the Contractor warrants that it is a drug free
workplace.
A person or affiliate who has been placed on the convicted vendor list following a conviction for
a public entity crime may not submit a bid on a contract to provide any goods or services to a
public entity, may not submit a bid on a contract with a public entity for the construction or
repair of a public building or public work, may not submit bids on leases of real property to a
public entity, may not be awarded or perform work as a contractor, supplier, subcontractor or
consultant under a contract with any public entity, and may not transact business with any public
entity in excess of the threshold amount provided in Section 287.017 for CATEGORY TWO
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 4 of 13
($15,000.00) for a period of 36 months from the date of being placed on the convicted vendor
list.
The Contractor shall not be considered in default by reason of any failure in performances if such
failure arises out of causes reasonably beyond the Contractor's control and without its fault or
negligence. Such causes may include, but are not limited to: Acts of God; natural or public health
emergencies; labor disputes; freight embargoes; and severe weather conditions.
The Contractor shall not pledge the City's credit or make it guarantor of payment or surety for
any contract, debt, obligation, judgment, lien or any form of indebtedness. The Contractor further
warrants and represents that it has no obligation for indebtedness that would impair its ability to
fulfill the terms of this Agreement.
The Contractor warrants that skilled and competent personnel to the highest professional
standards in the field shall perform all services.
1 1 '
The Contractor agrees that it is an Independent Contractor with respect to the services provided
pursuant to this Agreement, and not an employee, agent or servant of the City. All persons
engaged in any of the work or services performed shall at all times, and in all places, be subject
to the Contractor's sole direction, supervision, and control. The Contractor shall exercise control
over the means and manner in which it and its employees perform the work; the City's interest is
in the results obtained. Nothing in this Agreement shall be considered to create the relationship
of employer and employee between the parties.
This Agreement may not be assigned without the prior written consent of the City. Any attempt
to assign this Agreement without prior written consent of the City shall render the Agreement
null and void with respect to the attempted assignee.
No part of this Agreement shall be sublet without the prior written approval of the City. If the
Contractor shall sublet any portion of this Agreement, the Contractor shall be fully responsible to
the City for acts and omissions of a subcontractor, and of persons either directly or indirectly
employed or retained by Contractor. The subcontractor is subject to the same contractual
provision as is Contractor under this Agreement, including but not limited to insurance
requirements, records maintenance, and audit requirements.
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 5 of 13
No inspection by the City, nor any payment for or acceptance of the whole or part of the items in
this Agreement, nor any extension of time, nor any possession taken by the City of the product or
services hereunder shall operate as a waiver of (1) any provision of this Agreement, (2) the right
to have it fully performed, (3) any power herein reserved to the City or (4) any right to damages
under this Agreement. No waiver of any breach of this Agreement shall be held to be a waiver of
any other breach.
The Contractor warrants that it has not employed or retained any company or person, other than
a bona fide employee working solely for the Contractor, to solicit or secure this Agreement and
that it has not paid or agreed to pay any person, company, corporation, individual or firm, other
than a bona fide employee working solely for the Contractor, any fee, commission, percentage,
gift or any other consideration contingent upon or resulting from the award or making of this
Agreement.
The Contractor shall maintain records on the City's projects, in accordance with generally
accepted accounting practices to substantiate all invoiced amounts. Said records will be available
to the City during the Contractor's normal business hours for a period of two (2) years after the
Contractor's final invoice for examination to the extent required to verify the direct costs
(excluding established or standard allowances and taxes) incurred herein. Should such an audit
by the City reveal monies owed to the City, the Contractor shall reimburse the City for the cost
of the audit and pay the principal overcharge amount owed the City plus interest accrued at the
pAme interest rate in effect on the date of discoveUk . Said interest rate shall a"st. 1 to the LuinciGcal
overcharge amount revealed in the audit for the period from the original payment due date(s) to
the payment by the Contractor of all monies owed.
1"MayZIM DION 0 1111OK"111 DI BILVA 1AM
11 IIA -29241110 V.&WO) III of 1111181 or.) PIN I I a $I , I I gill I IJ!MI Omsf ora I I
The drafting, execution, and delivery of this Agreement by the Parties has been induced by no
representations, statements, warranties, or agreements other than those expressed herein. This
Agreement embodies the entire understanding of the parties, and there are no further or other
t -,A
greements or understandings written or oral. in effect between x
the arties relatin&61m*waW
matter hereof unless expressly referred to herein. Modifications of this Agreement shall only be
made in writing signed by both parties.
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 6 of 13
If a word, sentence, phrase, clause or paragraph herein shall be declared illegal, unenforceable,
or unconstitutional, the said word, sentence, phrase, clause or paragraph shall be severed from
this Agreement, and this Agreement shall be read as if said illegal, unenforceable, or
unconstitutional word, sentence, phrase, clause or paragraph did not exist.
All notices required in the Agreement shall be sent by certified mail, return receipt requested,
and if sent to the City, shall be mailed to:
City of Cape Canaveral
Attention: City Manager
105 Polk Avenue
Tte Q
. n verT--1_EL-ZZQ2.Q
(321) 868-1230 Phone
(321) 868-1224 Fax
WINF90M Me
Prismatic
Attn:
745 N. Magnolia Avenue
#301
Orlando, Florida, 32803
W=
I IN iff.All 1181011193 1hin
L Ift ♦CT 11MITICr IL37itill)II&. -isICCHICHL, Mr 11 LFIC %-It a t C
any of the provisions of this Agreement, the City may, upon written notice to the Contractor,
terminate the right of the Contractor to proceed under this Agreement, or with such part or parts
of the Agreement as to which there has been default, and may hold the Contractor liabl-
d. .+
damages caused to the City by reason of such default and termination. In the event of such
terminati , g -sleted services -iierformed bgA the Contractor under this Agreement shall, at
the option of the City, become the City's property and the Contractor shall be entitled to receive
equitable compensation for any work completed to the satisfaction of the City. The Contractor,
[iowever, shall not be relieved of liability to the City for damages sustained by the City by reason
of any breach of the Agreement by the Contractor, and the City may withhold any payments to
the Contractor for the purpose of setoff until such time as the amount of damages due to the City
from the Contractor can be determined.
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 7 of 13
Attachment 2
TERMINATION FOR CONVENIENCE: The City reserves the right, in its best interest as
determined by the City, in its sole discretion, to cancel the contract by giving written notice to
the Contractor thirty (30) days prior to the effective date of such cancellation.
ARTICLE 29 — EXCLUSIVITY
This is not an exclusive Agreement. The City may, at its sole discretion, contract with other
entities for work similar to that to be performed by the Contractor hereunder.
This Agreement is made and shall be interpreted, construed, governed, and enforced in
accordance with the laws of the State of Florida. Venue for any state action or litigation shall be
Brevard County, Florida. Venue for any federal action or litigation shall be Orlando, Florida.
If any legal action or other proceeding is brought for the enforcement of this Agreement, or
because of an alleged dispute, breach, default or misrepresentation in connection with any
provisions of this Agreement, the successful or prevailing party or parties shall be entitled to
recover reasonable attorney's fees, court costs and all expenses (including taxes) even if not
taxable as court costs (including, without limitation, all such fees, costs and expenses incident to
appeals), incurred in that action or proceeding, in addition to any other relief to which such party
or parties may be entitled.
/ [y IC 3►•a.Y� X1:7 �LLl1►ii► i►l1001 M rid
Notwithstanding any other provision set forth in this Agreement, nothing contained in this
Agreement shall be construed as a waiver of the City's right to sovereign immunity under section
768.28, Florida Statutes, or other limitations imposed on the City's potential liability under state
or federal law. As such, the City shall not be liable under this Agreement for punitive damages
or interest for the period before judgment. Further, the City shall not be liable for any claim or
judgment, or portion thereof, to any one person for more than two hundred thousand dollars
($200,000.00), or any claim or judgment, or portion thereof, which, when totaled with all other
claims or judgments paid by the state or its agencies and subdivisions arising out of the same
incident or occurrence, exceeds the sum of three hundred thousand dollars ($300,000.00). This
paragraph shall survive termination of this Agreement.
Contractor hereby represents and warrants to the City the following:
a. Contractor is duly registered and licensed to do business in the State of Florida and is in
good standing under the laws of Florida, and is duly qualified and authorized to carry on
the functions and operations set forth in this Agreement.
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 8 of 13
M M.
b. The undersigned signatory for Contractor has the power, authority, and the legal right to
enter into and perform the obligations set forth in this Agreement and all applicable
exhibits thereto, and the execution, delivery, and performance hereof by Contractor has
been duly authorized by the board of directors and/or president of Contractor. In support
of said representation, Contractor agrees to provide a copy to the City of a corporate
certificate of good standing provided by the State of Florida prior to the execution of this
Agreement.
c. Contractor is duly licensed under all local, state and federal laws to provide the work
stated in the Scope of Services set forth in Exhibit "A". In support of said representation,
Contractor agrees to provide ,pof all said licenses to the City prior to the execution
of this Agreement.
In accordance with section 119.0701, Florida Statutes, Contractor agrees that all documents,
transactions, writings, papers, letters, tapes, photographs, sound recordings, data processing
software, or other material, regardless of the physical form, characteristics, or means of
transmission, made or received pursuant to this Agreement or in connection with any funds
provided by the City pursuant to this Agreement may be considered public records pursuant to
Chapter 119, Florida Statutes. Contractor agrees to keep and maintain any and all public records
that ordinarily and necessarily would be required by the City in order to perform the services
required by this Agreement. Contractor also agrees to provide the public with access to public
records on the same terms and conditions that the City would provide the records and at a cost
that does not exceed the cost provided by Chapter 119, Florida Statutes, or as otherwise provided
by law. Contractor shall also ensure that public records that are exempt or confidential and
exempt from public records disclosure requirements are not disclosed except as authorized by
law. In addition, Contractor shall meet all requirements for retaining public records and transfer,
at no cost, to the City all public records in possession of the Contractor upon termination of this
Agreement and destroy any duplicate public records that are exempt or confidential and exempt
from public records disclosure requirements. All records stored electronically must be provided
to the City in a format that is compatible with the infon-nation technology systems of the City. If
fw=
the provisions of this Paragraph. In the event that Contractor fails to comply with the provisions
of this Paragraph, and the City is required to enforce the provisions of this Paragraph, or the City
suffers a third party award of attorney's fees and/or damages for violating the provisions of
Chapter 119, Florida Statutes due to Contractor's failure to comply with the provisions of this
Paragraph, the City shall be entitled to collect from Contractor prevailing party attorney's fees
and costs, and any damages incurred by the City, for enforcing this Paragraph against Contractor.
And, if applicable, the City shall also be entitled to reimbursement of any and all attorney's fees
and damages which the City was required to pay a third party because of Contractor's failure to
comply with the provisions of this Paragraph. This Paragraph shall survive the termination of
this Agreement.
ARTICLE 35 - HEADINGS - Paragraph headings are for the convenience of the parties only
and are not to be construed as part of this Agreement.
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 9 of 13
ARTICLE 36 - WAIVER AND ELECTION OF REMEDIES - Waiver by either party of any
term or provision of this Agreement shall not be considered a waiver of that term, condition, or
provision in the future. No waiver, consent, or modification of any of the provisions of this
Agreement shall be binding unless in writing and signed by a duly authorized representative of
each party hereto. This Agreement may be executed in any number of counterparts, each of
which when so executed and delivered shall be considered an original agreement; but such
counterparts shall together constitute but one and the same instrument.
ARTICLE 37 - DRAFTING — City and Contractor each represent that they have both shared
equally in drafting this Agreement and no party shall be favored or disfavored regarding the
interpretation of this Agreement in the event of a dispute between the parties.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the
day and year first above written.
0
Print Name:
mp"13I Me -
a Florida municipal corporation.
.0
David L. Greene, City Manager
X03 I Z 16 "T.To I L03
1"rismatic
? Florida corporation.
.0
Print Name:
Title:
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 10 of 13
EXHIBIT "A"
SCOPE OF SERVICES
A. Services
Attachment 2
Stage 1: Absorb — weeks 1-2
• Project kick-off meeting to discuss all aspects of the project including (but not limited
to) timeline, budget, internal and external factors, goals, partnerships, development
plan, programming, possibilities for early public engagement, knowns and
unknowns, any specific vision that may exist which could influence the brand
• Explore desire for crowdsourcing and community engagement at strategic junctures
in the brand's creation and launch
• Material review/submittal SOP and regular meeting schedule (weekly
recommended)
• Project organization technology and channels that will be used to facilitate our efforts
(Basecamp, email, etc.)
• Discuss what success looks like and any specific metrics we need to focus on within
our assessment stage
• Outline foreseen potential use and implementation requirements of the brand not
subject to software and technology considerations/limitations
• Identification of current City communication channels that can be used to help
engage the community in our efforts
NOTE: It is important to begin forging a relationship with the person(s) who will carry
forward the brand on the City's side as early as possible in our process
Stage 2: Study — weeks 3-6
• Role models, including those we will identify in our efforts which may lend additional
opportunities for research, ideas, and analysis of possibilities for the brand,
crowdsourcing and launch activities
• Current marketing, branding and public relations/communication plans
• Commissioned or available market studies and research and identify research and
data points needed
• Interviews with community/business/City stakeholders
• Analysis of competitors
• Analysis of current efforts and creative elements
Stage 3: Conceive — weeks 7-14
• Strategic objectives outline to include brand implementation, management, and
continued promotion of the brand
• Plan for reviewing and assessing analytics and metrics to determine the success of
our efforts
• Identification of recommended materials to facilitate the launch of the brand and
support marketing
• Creative brief that will serve as the foundation for creative concepts; consider this
the preface and introduction for the story of the brand
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 11 of 13
Attachment 2
Keywords and mood boards to help express the tone of the brand
Crowdsourcing concepts
Target audience identification including personal vignettes
Stage 4: Engage — weeks 7-23
• Crowdsourcing, polling, voting initiatives that engage the public in helping shape the
City's brand
• Focus group testing (if needed since we anticipate crowdsourcing may supplant the
need for traditional focus groups while also reaching a broader audience)
• Branding charrettes with client team and identified stakeholders and influencers
NOTE: Duration and timing of crowdsourcing is to be determined because it is based on
our strategy and concepts for crowdsourcing
Stage 5: Create — weeks 15-23
• Brand platform: visuals, color palettes, font selections, brand story, key messages,
tagline, keywords
• Video: sizzle reel for the City that can be used in marketing and outreach efforts and
online via the City's website and all social media platforms
• Facebook branding
• Brand standards manual with guidelines for cohesive use
Stage 6: Launch — week 24
• Implementation plan is activated
• Remain available to assist in additional capacities as deemed necessary by the City
to support and achieve the launch (implementation) plan
NOTE: Due to the nature of crowdsourcing, the new brand's "launch" will actually begin
through more of a natural, organic introduction through community engagement
activities brought forth
Stage 7: Sustain
• Evaluation plan is activated and reporting on the effectiveness of the brand to the
City
• Remain proactive and vigilant in seeking out new opportunities to promote the City,
activate the brand, and enhance promotion efforts
B. Compensation
The City of Cape Canaveral has set forth a budget of $30,000.00 as outlined in the
RFP. This Scope of Services outlined in this document will all be provided through this
comprehensive budget, with specific budget allocations being developed within our
strategy phase. Our strategy will involve crowdsourcing opportunities designed to
support and nurture community engagement. These precise opportunities are yet to
be determined, therefore; we are providing our contract for the full budget amount in
addition to the following general ESTIMATED and APPROXIMATE budget allocations
for the stages of our scope of services.
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 12 of 13
Attachment 2
NOTE: an hourly rate of $120 for your non-profit status is included (discounted from our
standard rate of $140)
STAGE HOURS APPROXIMATE
Absorb
10
$1,200
Study
30
$3,600
Conceive
38
$4,560
Engage
40
$4,800
Create
95
$11,400
Launch
6
$720
Sustain
10
$1,200
Materials
$2,520 Allowance for supplies and materials needed to support
the Engage stage
Total
229
$30,000
+ Shipping charges (if applicable) will be billed to the client at cost with no additional
mark up.
+ All design charges include up to 3 rounds of standard revisions (unless otherwise
specified) and digital proofs will be provided as PDF files.
+ All rates are subject to change. The proposed estimate is valid for 180 days from the
execution date of this Agreement.
+ Bounced checks will result in a NSF (Non Sufficient Funds) fee.
+ Photography, text, fonts and/or any other media that we are to use based upon client
direction must be supplied to us digitally.
Professional Services Agreement
City of Cape Canaveral /Prismatic
Page 13 of 13
City of Cape Canaveral
Community Redevelopment Agency Board
CRA Board Meeting Date: 8/19/2014
Item No.
Subject: Resolution No. CRA -01; adopting a budget for the Cape Canaveral
Community Redevelopment Agency for Fiscal Year 2014-15; providing for the repeal of
prior inconsistent resolutions; providing for severability; providing for an effective date.
Department: Community and Economic Development
Summary:
The City of Cape Canaveral Community Redevelopment Agency (CRA) was
established August 21, 2012 with the adoption of Resolution No. 2012-16. The CRA
was created pursuant to Part III, Chapter 163, Florida Statutes and is considered a
Dependent Special District under Chapter 189 F.S. As a Special District, the CRA
Board is required to adopt a budget for each fiscal year by resolution.
The City's Annual Budget includes the Cape Canaveral CRA Budget which details the
revenues and anticipated expenditures of the Special District. The projected revenue
for the CRA for FY 2014-15 is $162,028, which includes a $36,197 carry-over from FY
2013-14. CRA revenue also includes a line item of $70,000 and $55,330 of ad valorem
from Brevard County and the City respectively.
Notable expenses include $8,739 for operating costs, a transfer of $113,694 to the N.
Atlantic Improvement Fund, $12,500 for the CRA's portion of the Branding Initiative and
$11,133 in debt service. The debt service consists of the CRA's 1" payment towards
the 10 year loan from the General Fund.
Resolution No. CRA -01 (see Attachment) has been prepared to adopt the 2014-15
Budget, which will take effect October 1, 2014 and will run through September 30, 2015.
Submitting Director: Todd Morley Date: 08/01/2014
Attachment:
Resolution No. CRA -01
Financial Impact: Staff time and effort to prepare this Agenda item.
Reviewed by Finance Director: John DeLeo Date:
The CRA Director/Registered Agent recommend' that the CRA Bo rd take the
following action:
Approve Resolution No. CRA -01.
Approved by CRA Director/Registered Agent: David L. Greene Date:
CRA Action: [ ] Approved as Recommended
[ ] Disapproved
[ ] Approved with Modifications
[ ] Tabled to Time Certain
I 'A � �@ �@ �11, I �
A .04ESUETIMPOT1 OFTAE CITTOF CAPE CANAVERAE
COMMUNITY REDEVELOPMENT AGENCY
ADOPTING A BUDGET FOR THE CAPE CANAVERAL
COMMUNITY REDEVELOPMENT AGENCY FOR
FISCAL YEAR 2014-15; PROVIDING FOR REPEAL OF
PRIOR INCONSISTENT RESOLUTIONS; PROVIDING
FOR SEVERABILITY; PROVIDING FOR AN
WHEREAS, the City Council of the City of Cape Canaveral, Florida adopted Resolution
2012-16, creating the Cape Canaveral Community Redevelopment Agency ("CRA"), pursuant to
Part 111, Chapter 163, Florida Statutes; and
WHEREAS, the CRA is a dependent special district under Chapter 189, Florida Statutes,
known as the Uniform Special District Accountability Act of 1989 ("Act"); and
WHEREAS, the Act requires all special districts, including dependent special districts
such as the CRA, to adopt a budget for each fiscal year by resolution; and
WHEREAS, the Cape Canaveral Community Redevelopment Agency desires to comply
with the requirements of the Act and takes this action in order to do so;
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD MEMBERS OF THE
CAPE CANAVERAL COMMUNITY REDEVELOPMENT AGENCY, AS FOLLOWS:
Section 1. Recitals. The foregoing recitals are deemed true and correct and are hereby fully
incorporated herein by this reference and are deemed a material part of this Resolution.
Section I Adoption of Budget. The Board Members of the Cape Canaveral Community
Redevelopment Agency do hereby approve and adopt a budget attached hereto as Exhibit "A"
for the CRA for Fiscal Year 2014-15; beginning October 1, 2014 and ending September 30,
2015.
Section 3. Repeal of Prior Inconsistent Resolutions. All prior resolutions or parts of
resolutions in conflict herewith are hereby repealed to the extent of the conflict.
Section 4. Severability. If any section, subsection, sentence, clause, phrase or portion of
this resolution is for any reason held invalid or unconstitutional by any court of competent
jurisdiction, such portion shall be deemed a separate, distinct and independent provision and
such holding shall not affect the validity of the remaining portion hereto.
City of Cape Canaveral
Community Redevelopment Agency
Resolution No. CRA -01
Page 1 of 2
Section 5. Effective Date. This Resolution shall become effective immediately upon
adoption by the Board Members of the Cape Canaveral Community Redevelopment Agency.
ADOPTED at a Regular Meeting of the Board Members of the City of Cape Canaveral
Community Redevelopment Agency this 19th day of August, 2014.
ATTEST:
Angela Aerson, Recording Secretary
Approved as to legal form and sufficiency for
Cape Canaveral Community Redevelopment
Agency only:
Anthony A. Garganese, Attorney for
Cape Canaveral Community Redevelopment
Agency
ROCKY RANDELS, Chairperson
Name For Against
John Bond
Robert Hoog
Buzz Petsos
Rocky Randels
Betty Walsh
City of Cape Canaveral
Community Redevelopment Agency
Resolution No. CRA -01
Page 2 of 2
Cape Canaveral Community Redevelopment Agency Exhibit "A"
1 of 5
exacerbated the need for redevelopment. A CRA is a tool to create a funding source and plan for the City that will create jobs, increase
property values and attract the services desired by its residents. In 2012 the City adopted a "Finding of Necessity" report prepared by
Kimley-Horn and Associates, Inc. that found that conditions exist in the City, warranting the creation of a CPA per Florida Statutes, Later
the same year. the City adopted a Redevelopment Plan. also prepared by Kimley--Horn and Associates. Inc. and subsequently adopted
Ordinance No. 23-2012 which established a Redevelopment Trust Fund for the deposit of CRA funds. including tax increment financing
revenues.
The Community Redevelopment Plan was developed in FYI 2-13. The Projects in the Plan are funded with TIF revenues deposited in the
Trust Fund for matching grants to encourage development/redevelopment: financial incentives to developers and businesses. and financing
of capital improvement projects.
The City loaned the Community Redevelopment Agency SI00K to initially fund the CRA. The City will be reimbursed by the Agency in
annual equal installments amortized over 10 years. The first installment shall be due the City on October 31, 2014 and subsequent
installments shall bedue each year thereafter on October 31st until the note is paid in full. The annual interest rate is set
MM11=
Grant Programs 10,962
Branding initiative 12,500
$ 23,462
106-016-559-630000 Grant Programs
101,300 101,300
Res. CRA -01
10,962
-89.2%
106-016-559-630001 Capital - Branding Initiatives
Exhibit "A"
16,800 16,800
City of Cape Canaveral
12,500
2 of 5
2014 -
2015 Fiscal Year Annual Budget
118,100 118,100
Cape Canaveral
Community Redevelopment Agency Fund
Debt Service
Fund 106 - Dept 016
106-016-559-710000 Debt Service - Principal
2013-2014
2014-2015
8,966
100.0%
% Change
Original Adjusted
from Prior
Account Number Description
Budget Budget
Requested
Fiscal Year
Operating Expenditures
11,133
100.0%
Other Expenses
106-016-559-310000 Legal Fees
1,000 11000
1,000
0.0%
106-016-559-310001 Administrative Fees
1,000 11000
1,000
0.0%
106-016-559-400000 Travel & Per Diem
- -
644
100.0%
106-016-559-450000 General Insurance
3,000 3,000
5,000
66.7%
106-016-559-520000 Operating Supplies
- -
-
0.0%
106-016-559-540000 Membership & Training
- -
1,095
100.0%
Total Operating
$ 5,000 5,000
$ 8,739
74.8%
106-016-559-630000 Grant Programs
101,300 101,300
10,962
-89.2%
106-016-559-630001 Capital - Branding Initiatives
16,800 16,800
12,500
-25.6%
Total Capital
$
118,100 118,100
23,462
-80.1%
Debt Service
106-016-559-710000 Debt Service - Principal
- -
8,966
100.0%
106-016-559-720000 Debt Service - Interest
- -
2,167
100.0%
Total Debt Service
$
- -
11,133
100.0%
Other Expenses
106-016-581-910304 Transfer to N. At) Imp. Fund
- -
113,694
100.0%
Total Other Expenses
- -
$
113,694
100.0%
Contingency
106-016-559-990000 Contingency
Total Contingency
5,000 100.0%
- $ - 5,000 100.0%
123,100 123,100 $ 162,028 31.6%
7/24/2014 10:29 AM 106-016 CC Community Redevelopment Agency Fund Budget Workbook FY15 Expenditure Summary
Res. CRA -01
City of Cape Canaveral Exhibit °A"
2014 - 2015 Fiscal Year Annual Budget 3 of 5
Cape Canaveral Community Redevelopment Agency Fund
Fund 106 - Dept 000
*Note
The Cash Forward amount of $36,197 was previously designated in
FY2013-2014 CRA Budget for Branding and Grant Programs. These funds
have been redesignated for FY2014-2015 in the areas of Branding, Grant
Programs, Transfer to North Atlantic Avenue Improvements Fund, Debt
Service and Contingency. All monies will be expended in the CRA.
7/24/201410:29 AM 106-016 CC Community Redevelopment Agency Fund Budget Workbook FY15 Revenue Summary
2013-2014
2014-2015
% Change
Original
Adjusted
from Prior
Account Number Description
Budget
Budget
Requested
Fiscal Year
Revenue
106-000-300-300100 Cash Forward
-
-
36,197
100.0%
106-000-338-338000 Shared Revenue -Cape Canaveral
11,100
11,100
55,330
398.5%
106-000-338-338001 Shared Revenue -Brevard Cnty
11,500
11,500
70,000
508.7%
106-000-361-361100 Interest from Investment
500
500
501
0.2°x6
106-000-381-381001 Transfer in from General Fund
100,000
100,000
-
-100.0%
Revenue Total
162,028
31.6%
123,100
123,100
*Note
The Cash Forward amount of $36,197 was previously designated in
FY2013-2014 CRA Budget for Branding and Grant Programs. These funds
have been redesignated for FY2014-2015 in the areas of Branding, Grant
Programs, Transfer to North Atlantic Avenue Improvements Fund, Debt
Service and Contingency. All monies will be expended in the CRA.
7/24/201410:29 AM 106-016 CC Community Redevelopment Agency Fund Budget Workbook FY15 Revenue Summary
City of Cape Canaveral Eyhibit
2014 - 2015 Fiscal Year Annual Budget 4 of 5
Cape Canaveral Community Redevelopment Agency Fund
Fund 106 - Dept 026
Detailed Descri nit Type Price Amount
al Fees 106-016-559-310000 1,=00
1 yr. 1,000.00 1,000.00
Administrative Fees
Travel & Per Diem
Per Diems
Florida Redevelopment Association Conference
Parking fees for conference
General Insurance
rRA Membership
?A Conference
Gr -ant Programs
Capital - Branding Initiatives
Debt Service - Principal
Repayment of 20 yr loan from GF -1st pmt
Debt Service - Interest
Repayment of 10 yr loan from GF -1st pmt
106-016-559-310001 T�00
yr. 1,000.00 1,000.00
206-016-559400000 644.00
4 days 36.00 144.00
3 nights 140.00 420.00
4 days 20.00 80.00
106-016-559-450000 r 500.w
1. yr. 5,000.00 5,000.00
106-016-559-520000
106-016-5S9-540000 1,�00
1 yr. 595.0D 595.00
1 yr, 500.00 500.00
106-016-5S9-630000 10,962.001
1 ea. 10,962.00 10,962.00
1 ea.
106-016-559-630001 12,500.00
I ea. 12,500.00 12,500.00
10"16-559-71000(11 8,966 ,00
I ea. 8,966.00 9,966.00
106-026-559-720000 2,167.00
1. ea. 2,167.00 2,167.00
Om 10"18- An
City of Cape Canaveral Exhibit "A"
2014 - 2015 Fiscal Year Annual Budget 5 of 5
Cape Canaveral Community Redevelopment Agency Fund
Fund 106 - Dept 000
Detailed Descrin t it Type Price Amount
Cash Forward 106-000-300-300100 36,19 0-00
I yr, 36,197.00 36,197.00
Shared Revenue -Cape Canaveral 106-000-338-338000 55,330-0-01
1 yr. 55,330.00 55,330.00
Shared Revenue -Brevard Crity 106-000-338-338001 70,000-00
100% yr. 70,000.00 70,000.00
Interest from Investment 106-000-362-361100 1 501=.00
I yr. 501.00 501.00
Transfer In from General Fund 106-=�381-381001
Loan from General Fund I ea.
7/24/2014 10:29 AM 106-016 CC Community Redevelopment Agency Fund Budget Workbook FY15 Revenue Detail
City of Cape Canaveral
Community Redevelopment Agency Board
CRA Board Meeting Date: 8/19/2014
Item No. 57. -
Subject: Approve FY 2014/15 CRA Meeting Schedule and Financial Reporting
Requirements.
Department: Community and Economic Development
Summary:
The City of Cape Canaveral Community Redevelopment Agency is required to hold
certain financial meetings each year:
1. Approve Annual CRA Budget (due October 1St of each year).
2. Approve Annual Report (due March 31St of each year).
3. Approve Annual CRA Financial Audit (due March 31St of each year).
Additionally, the CRA will need to meet as necessary for other items, including
consideration of grant requests for CRA Programs. To reasonably accomplish these
goals, Staff recommends the CRA Board adopt and reserve the following meeting
schedule for the upcoming Fiscal Year 2014/15:
• The third Tuesday of August,
• The third Tuesday of November,
• The third Tuesday of March, and
• The third Tuesday of May.
In the case where a meeting date is scheduled and there is no business for the CRA
Board to consider, no meeting will be held.
Submitting Director: Todd Morley ,, Date: 08/11/2014
Attachment: None.
Financial Impact: Staff time and effort to prepargenda Item.
Reviewed by Finance Director: John DeLeo _ Date: )rj
The CRA Director/Registered Agent recomme s that the CRA Board take the
following action: Approve FY 2014/15 CRA Meeting Schedule and Financial Reporting
Requirements.
Approved by CRA Director/Registered Agent: David L. Greene Date:
CRA Action: [ ] Approved as Recommended
[ ] Disapproved
[ ] Approved with Modifications
[ ] Tabled to Time Certain