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CITY OF CAPE CANAVERAL
CULTURE AND LEISURE SERVICES BOARD REGULAR MEETING
City Hall Council Chambers
100 Polk Avenue, Cape Canaveral, Florida 32920
AGENDA
May 29, 2025
5:30 P.M.
CALL TO ORDER
ROLL CALL
PUBLIC PARTICIPATION: Any member of the public may address any items that do not appear
on the agenda and any agenda item that is listed on the agenda for final official action by the City
Council excluding public hearing items which are heard at the public hearing portion of the
meeting, ministerial items (e.g. approval of agenda, minutes, informational items), and quasi-
judicial or emergency items. Citizens will limit their comments to three (3) minutes. The City
Council will not take any action under the “Public Participation” section of the agenda. The Council
may schedule items not on the agenda as regular items and act upon them in the future.
ADMINISTRATIVE ITEMS | 5:30 p.m. – 5:35 p.m.
1. Approve or amend the agenda.
2. Approve Minutes for the March 27, 2025 Culture and Leisure Services Board Regular
Meeting.
3. Approve Minutes for the April 24, 2025 Culture and Leisure Services Board Workshop
Meeting.
PRESENTATION | 5:35 p.m. – 5:50 p.m.
4. Presentation by Capital Projects Director, Tim Carlisle and Resiliency Manager, Zach
Eichholz, recapping the history of the beach-end paid parking dialog in the City of Cape
Canaveral and updated research related to programs implemented by neighboring
communities.
DISCUSSION ITEMS | 5:50 p.m. – 6:05 p.m.
5. Review insurance provider data and discuss recommend potential adjustments for future
Fiscal Years.
ACTION ITEMS | 6:05 p.m. – 6:45 p.m.
6. Review City Code Sec. 2-171(m) and if so desired, request City Council consider the
appointment of alternate members for the Culture + Leisure Services (CLS) Board.
7. Provide Staff with direction on specific fee schedule and membership amendments as
discussed at the April 24, 2025 CLS Board Workshop Meeting.
STAFF REPORTS + UPDATES | 6:45 p.m. – 7:00 p.m.
8. John Mayberry
9. Molly Thomas
ADJOURNMENT:
Pursuant to Section 286-0105, Florida Statutes, the City hereby advises the public that: If a person
decides to appeal any decision made by the Culture and Leisure Services Board with respect to
any matter considered at this meeting, that person will need a record of the proceedings, and
such purpose that person may need to ensure that a verbatim record of the proceedings is made,
which record includes the testimony and evidence upon which the appeal is to be based. This
notice does not constitute consent by the City for the introduction or admission into evidence of
otherwise inadmissible or irrelevant evidence, nor does it authorize challenges or appeals not
otherwise allowed by law. In accordance with the Americans with Disabilities Act: all interested
parties may attend this Public Meeting. The facility is accessible to the physically handicapped.
Persons with disabilities needing assistance to participate in the proceedings should contact the
City of Cape Canaveral Parks, Recreation and Community Affairs Department \[(321) 868-1220
x222\] 48 hours in advance of the meeting.
CULTURE AND LEISURE SERVICES BOARD
REGULAR MEETING MINUTES
MARCH 27, 2025
CALL TO ORDER
A meeting of the Culture and Leisure Services Board was held on March 27th, 2025, at Cape
Canaveral City Hall, 100 Polk Avenue, Cape Canaveral, Florida. The meeting was called to order at
5:30 p.m. by Chairperson, Kathy Parks. The Board Secretary called the roll.
ROLL CALL
Kathy Parks Chairperson
Mary Mosquera Vice Chairperson
Joel Fair
Ginny Scott
Brad Pervell
Betsy Ronk
OTHERS PRESENT
Molly Thomas Director Parks, Recreation and Community Affairs
John MayberryDeputy Director Projects + Parks
Samantha Berry Board Secretary
Amy Moody Community Engagement Manager + PIO
Marci Lefkoff Facility Manager NHRC
Don Willis Council Member
James Stobie Alternate Board Member
MEMBERS ABSENT (Excused)
Tina Freeman
PUBLIC PARTICIPATION
Council Member, Kay Jackson, made public comment regarding promotion for City
facilities/programs via the Space Coast Office of Tourism, citing that a greater presence would
help bring in more attention/revenue to the City. Ms. Thomas provided a brief history on previous
efforts to do this, the lack of success Staff had in and the need for higher-ranking City officials to
bolster these efforts.
City of Cape Canaveral, Florida
CLS Board Meeting · March 27, 2025
Meeting Minutes· Page 2 of 3
ITEMS FOR ACTION
1.Approve or amend the agenda. A motion was made by Betsy Ronk to amend the agenda
regarding the updates requested from January 30, 2025 meeting, seconded by Brad Pervell
seconded. The motion carried unanimously.
2.Approve Minutes for the January 30th, 2025 Culture + Leisure Services Board Regular
Meeting – A motion was made by Mary Mosquera to approve the minutes from January 30,
2025, seconded by Betsy Ronk. The motion carried unanimously.
ITEMS FOR DISCUSSION
1.Review insurance provider revenue gaps and discuss potential adjustments for
future Fiscal Years. Director Thomas introduced the metrics assembled for the discussion,
noting the many variables involved in individual member usage patterns and that all data
presented was comprised of estimates based on average member activity. After receiving the
Board’s suggestions to increase the revenue in the department, Ms. Thomas stated that she
will draft a plan on the suggestions for a future meeting or workshop if the Board desired. A
consensus was reached by the Board to schedule a workshop to discuss revenue
improvement options for the Community Center. Brad Pervell made a motion to have
another meeting with the board within the next 30 days, Mary Mosquera seconded.
The motion carried unanimously.
STAFF REPORTS + UPDATES:
•Mr. Mayberry provided updates on the following:
o Clay, bases and base pads have been replaced, US lawns will be handling the
outfield and City Staff will be maintaining the infield at Canaveral City Park Ball
Field.
o Electrical repairs will soon begin for the right field set of lights, currently getting
quotes.
o Mr. Pervell & Mr. Mayberry made a trip to go look at a batting cage for research
purposes to possibly have one installed in the future.
City of Cape Canaveral, Florida
CLS Board Meeting · March 27, 2025
Meeting Minutes· Page 3 of 3
•Ms. Thomas provided an update on the following:
o The Capital Improvement Plan (CIP) item for the Playground at Sandpiper Park
has been adjusted for inflation and will be proposed for FY 25-26, noting the
possibility of grant funding.
o Staff will include the installation of a batting cage at the upcoming CIP workshop
and upgrades to aging infrastructure at Manatee Sanctuary Park to make the
facility more desirable for renters.
o Ms. Thomas acknowledged the amended agenda request and included in her
updates regarding the following revenue focused initiatives:
Marketing strategies
Installing carpet in the Community Center Conference Room to improve
acoustics for meetings/rentals
Development of additional/mini tournaments for pickleball
Plan to work with Community and Economic Development Department
and their new Director on vendor partnership opportunities.
ADJOURNMENT:
There being no further business, Kathy Parks made a motion to adjourn the meeting and it was
seconded by Betsy Ronk. The motion carried unanimously, and the meeting adjourned at 7:10
p.m.
Approved on this, the 29th day of May, 2025.
_________________________________________ _______________________________________
Chairperson Samantha Berry, Board Secretary
CULTURE AND LEISURE SERVICES BOARD
WORKSHOP MEETING MINUTES
APRIL 24, 2025
CALL TO ORDER
A workshop meeting of the Culture and Leisure Services Board was held on April 24th, 2025, at
Cape Canaveral City Hall, 100 Polk Avenue, Cape Canaveral, Florida. The meeting was called to
order at 5:30 p.m. by Vice Chairperson, Mary Mosquera. The Board Secretary called the roll.
ROLL CALL
Mary Mosquera Vice Chairperson
Ginny Scott
Brad Pervell
Betsy Ronk
OTHERS PRESENT
Molly Thomas Director Parks, Recreation and Community Affairs
John MayberryDeputy Director, Projects + Events Manager
Samantha Berry Board Secretary
Marci Lefkoff Programs + Facility Manager, NHRC
James Stobie First Alternate Board Member
MEMBERS ABSENT (Excused)
Kathy Parks
Joel Fair
PUBLIC PARTICIPATION (None)
ITEMS FOR DISCUSSION
1.Review insurance provider revenue gaps and discuss potential adjustments for
future Fiscal Years. Director Thomas supplied data and current contracts from insurance
providers, to include any current charges to users and the generated revenue back to the
City. Discussion ensued to compare revenue with and without these programs, with
suggested adjustments for future options to benefit both the participants and the City. CLS
board members suggested reviewing the following information/options to improve revenues
for the facility/department:
Compare the number of guests who use insurance benefits to those who do not
utilizing data from a peak season month and an off-season month.
City of Cape Canaveral, Florida
CLS Board Workshop Meeting · April 24, 2025
Meeting Minutes· Page 2 of 2
Adjust the amenities included in the Basic Membership package to exclude use of the
gymnasium/courts.
Explore untapped revenue sources in other recreational spaces, i.e. paid parking.
Develop a dual court pass that would provide players a membership option that
allows for court use at the Nancy Hanson Recreation Complex and the Community
Center.
Establish promotional pricing to make seasonal/annual passes more attractive for
guests.
ADJOURNMENT:
There being no further business, Brad Pervell made a motion to adjourn the meeting and it was
seconded by Mary Mosquera. The motion carried unanimously, and the meeting adjourned at
7:08 p.m.
Approved on this, the 29th day of May, 2025.
_________________________________ _________________________________
Chairperson Samantha Berry, Board Secretary
CITY OF
CAPE CANAVERAL
CULTURE AND LEISURE SERVICES (CLS) BOARD
MAY 29, 2025 REGULAR MEETING · ITEM # 4
Subject: Presentation by Capital Projects Director, Tim Carlisle and Resiliency Manager, Zach
Eichholz, recapping the history of the beach-end paid parking dialog in the City of Cape Canaveral
and updated research related to programs implemented by neighboring communities.
Summary: At the March 27, 2025 Regular Meeting of the Culture and Leisure Services Board
(CLSB) and its April 24, 2025 Workshop Meeting, the topic of paid-parking arose multiple times in
discussions related to untapped revenue sources for the City.
The topic of beach-end paid parking has been an oscillating conversation in the City for more
than a decade. As of today, nearly all incorporated beachside municipalities in Brevard County
charge non-residents for beach-access parking — Brevard County-owned properties excluded. In
light of current fiscal considerations, it is valuable to provide this Board and the community with
an overview of the historical local dialogue on this topic, as well as the extensive research
conducted by Staff, to support an informed decision regarding the pros and cons of implementing
such a program.
This presentation is for informational purposes and the Board may choose whether or not to take
action on anything presented therein.
PRCA Staff recommends the Board take the following action: Receive presented information,
ask questions and discuss potential/desired next steps for Board or Council consideration going
forward.
Approved by Director: Date: 05/22/2025
CITY OF
CAPE CANAVERAL
CULTURE AND LEISURE SERVICES (CLS) BOARD
MAY 29, 2025 REGULAR MEETING · ITEM # 5
Subject: Provide direction to Staff related to the continued acceptance of current insurance
programs applicable for basic membership.
Summary: At the April 24, 2025 Workshop Meeting, Staff was asked to provide a snapshot of
facility check-in data comparing a peak month to off-peak month, illustrating the difference in
seasonal usage patterns/revenues, to help better inform the discussion on how the different
insurance benefit programs impact the facility’s revenue.
Aug Payment Percent of TotalFeb Payment Percent of
Provider
2024 Total Check-ins 2025 TotalTotal Check-ins
ASH Fitness493$91656%487$82830%
Silver
353$737.5040%720$1467.5045%
Sneakers
Renew 379$1065.60 43%550 $1507.20 34%
Totals 1225 $2719.10 46% 1757$3802.70 36%
As this is a discussion item, the Board may choose to make amendments to the currently accepted
programs, request additional data or take no action.
PRCA Staff recommends the Board take the following action: Provide direction to Staff
related to the continued acceptance of current insurance programs applicable for basic
membership.
Approved by Director: Date: 05/22/2025
CITY OF
CAPE CANAVERAL
CULTURE AND LEISURE SERVICES (CLS) BOARD
MAY 29, 2025 REGULAR MEETING · ITEM #6
Subject: Review City Code Sec. 2-171(m) and if so desired, request City Council consider the
appointment of alternate members for the Culture + Leisure Services (CLS) Board.
Summary: At the May 30, 2024 Regular Meeting the CLS Board advocated for the addition of two
alternates to serve the Board in accordance with City Code Sec. 2-171(m). (Attachments 1)
Each of the Alternates appointed by City Council at the June 28, 2024 Regular Meeting have since
been called up to fill vacancies created by members who have declined reappointment or became
ineligible to serve, due to residency requirements.
In recent months, the appointment of these Alternates has demonstrated its value, not only by
increasing the board’s capacity for community input and engagement, but ensuring the continuity
of business and smooth transitions when regular members are no longer able or willing to serve.
Per City Code, Alternates are to attend and engage in all meetings and workshops held by the
Board they are appointed to, as a regular board member would, but they are not permitted to
vote unless they are officially standing-in for an absent Board Member. Having alternates also
reduces the likelihood of meeting cancellations due to lack of quorum.
At its November 21, 2024 Regular Meeting the CLS Board voted 5-2 to “consider new alternates
once all current alternates have been appointed”. (Attachment 2)
Provided she is still available and willing to serve, the applicant below has met all board eligibility
requirements as outlined in Sec. 2-171 of the City Code, to include completing an interview with
this Board. At this time this is the only active applicant for this Board, that is not already in the
appointment process for another board. Board applications are currently being solicited on the
City’s various media outlets and applications are retained for three (3) years unless formally
withdrawn by the applicant.
•Mary Stant (Attachment 3)
The Board may take one of the following actions regarding the topic of board alternates:
•Decline to utilize/appoint board alternates for the CLS Board.
•Direct Staff to reach out to the previously interviewed candidate to confirm availability to
serve and proceed with a recommendation to City Council.
•Wait for additional applicants before moving forward with any alternate recommendations
or appointments.
Attachments:
(1)City Code Sec. 2-171(m) Uniform Procedures and Requirements
(2)CLS Board Minutes from the November 21, 2024 Regular Meeting
(3)Advisory Board Application: Mary Stant
City of Cape Canaveral CLS Board
Regular Meeting · May 29, 2025
Agenda Item #6
Page 2 of 2
PRCA Staff recommends the Board take the following action: Review City Code Sec. 2-171(m)
and if so desired, request City Council consider the appointment of alternate members for the
Culture + Leisure Services (CLS) Board.
Approved by Director: Date: 05/22/2025
CITY OF
CAPE CANAVERAL
CULTURE AND LEISURE SERVICES (CLS) BOARD
MAY 29, 2025 REGULAR MEETING · ITEM # 7
Subject: Provide direction to Staff related to the suggested membership package amendments,
to aid in the development of proposed/revised fee schedules and membership policies.
Summary: At the April 24, 2025 Workshop Meeting, the Board offered several suggestions related
specifically to adjusting the available membership types/categories and the respective facility
amenities to be included in each. Each of the suggested changes, will have impacts on other
membership types, varied areas of department operations and will require amendments/additions
to the current fee schedules. Due to the potential impacts of these changes, there is value in
understanding the big picture considerations for each of the suggestions.
1. Adjust the amenities included in the Basic Membership package to exclude use of the
gymnasium/courts.
- Reducing the Basic Membership amenities, would require those using insurance
benefits to pay for Court Fees separately, yet still provide “free” access to the weight
room.
- For members that do not utilize insurance benefits, should the regular rate of the Basic
Membership be reduced, as they would also need to pay for Court Access separately?
- For those not utilizing insurance benefits, should we offer a Premium Membership
package that included court access in the Community Center in addition to the weight
room?
- This type of change would require:
a. Significant updates to the Rec Desk system prior to launch.
b. Ample notification for all current members and insurance benefit providers.
c. Member education and staff training to account for anticipated errors/challenges
during re-registration.
d. Fee schedule changes recommended by the Board and approved by Council.
Note: The above listed membership changes, would only need to apply to monthly and
annual memberships.
2. Develop a dual court pass that would provide players a membership option that allows for
court use at the Nancy Hanson Recreation Complex and the Community Center.
- This membership type would best serve those who either only utilize the courts at each
facility, or those who utilize insurance benefits at the Community Center in addition to
using the courts at both facilities.
- This type of change would require:
a. Significant updates to the Rec Desk system prior to launch.
b. Ample notification for all current members and promotional materials.
c. Member education and staff training to account for anticipated errors/challenges
during registration.
d. Fee schedule changes recommended by the Board and approved by Council.
City of Cape Canaveral CLS Board
Regular Meeting · May 29, 2025
Agenda Item # 7
Page 2 of 2
Note: Court access would include all open-play court-related athletic activities at each
facility and would only need to apply to monthly and annual memberships.
3.Establish promotional pricing to make annual passes more attractive for guests.
-This be offered as a seasonal promotion, meaning once or twice a year within a
specified registration window?
-Would this apply to all membership types/rates?
-This type of change would require:
a.Significant updates to the Rec Desk system prior to launch.
b.Ample notification for all current members and promotional materials.
c.Member education and staff training to account for anticipated errors/challenges
during registration.
d.Possible fee schedule changes recommended by the Board and approved by Council.
More research would be needed.
Note: Court access would include all open play court-related athletic activities at each
facility.
It is worth noting that given the complexity of the City’s differential rate schedule for facility users
(senior, adult, child, resident, non-resident, first responder, etc.) can be confusing for
patrons, presents a learning curve for staff, and increases margin for registration errors
by all parties involved.
PRCA Staff recommends the Board take the following action: Provide direction to Staff related
to the suggested membership package amendments, to aid in the development of
proposed/revised fee schedules and membership policies.
Approved by Director: Date: 05/22/2025