HomeMy WebLinkAboutBED Minutes-04-30-2013BUSINESS AND ECONOMIC DEVELOPMENT BOARD
CAPE CANAVERAL LIBRARY MEETING ROOM
201 Polk Avenue, Cape Canaveral, Florida
TUESDAY
APRIL 30, 2013
3:00 PM
MINUTES
CALL TO ORDER: Omar Capellan, Chairperson called the Meeting to Order at 3:00 P.M.
ROLL CALL: Susan Chapman, Board Secretary called the Roll.
Board Members Present:
Birch Brown
Omar Capellan
Melanie Evans
Jim Massoni
Shannon Roberts
Board Members Absent:
Bill Carroll
Andrew Serafin
Others Present:
Susan Chapman
Todd Morley
Barry Brown
ACTION/DISCUSSION ITEMS:
Vice Chairperson
Chairperson
arrived at 4:15 pm
Board Secretary
Community & Economic Development Director
Planning & Zoning Director
1. Confirming next meeting dates - August 27th and December 10th, 2013.
The Board confirmed the scheduled meetings.
2. Approve Meeting Minutes of February 26, 2013: A motion was made by Melanie Evans,
seconded by Birch Brown to approve the Meeting Minutes of February 26, 2013, as
written. Vote on the motion carried unanimously.
3. Community Branding - Status Update and Discussion: The Board members reviewed
and discussed a branding proposal from Northstar Branding Corporation. Todd Morley
advised that he contacted two other branding companies and had phone conferences
with each firm. Discussion followed regarding the marketing (Phase II) of this project.
Since it was unknown if the three companies offered a marketing strategy, Todd Morley
would contact them to inquire. The Board viewed a video presentation provided by
Northstar. Following further discussion and comparison of the three proposals the Board
members unanimously agreed that the Board should hold a meeting to interview two of
the three companies, Northstar and Shane Harvey, to give a demonstration.
Business & Economic Development Board
Meeting Minutes
April 30, 2013
Page 2 of 3
Todd Morley will contact them and inquire regarding their availability to meet with the
Board. Todd Morley specified that the City Manager has limited the amount the City will
expend to $30,000. The Board requested that Staff check competitors for a few more
quotes; find companies that can implement marketing (Phase II); and contact Northstar
to negotiate pricing.
Motion by Birch Brown, seconded by Melanie Evans to propose that City Council
approve the development of City Branding for FY 2014 at a cost of $40K. Discussion
followed. Motion by Omar Capellan, seconded by Jim Massoni to amend the main
motion to increase the amount to $50K, which represents the mid -way point of all three
proposals. Vote on the main motion, as amended, carried unanimously.
4. List of Existing Businesses - Review and Discussion: Jim Massoni gave a report of the
City's business profile statistical data. The Board commented on the usefulness of the
data and complimented Mr. Massoni's efforts. Mr. Massoni said he would update the
report again after October 1, 2013.
5. City Economic Development Brochure/Assets of the City - Discussion: The Board
members reviewed data provided by Staff regarding Assets of the City, including:
Affordability; Applied High -Tech Ready Workforce; Attractive Tax and Wage Climate;
Banana River Lagoon and Aquatic Preserve; Beaches; Business -Friendly Government;
Education Leader; Good Companies; Hard -Wired for Technology; Innovators Properly
Positioned; No Snow Days; Proximity to Points of Interest; Quality Parks; Residential
Fee; Recreational Opportunities; Volunteer Beach Eco -Activities; and the World's Only
Quadra modal Transportation Hub - Land, Air, Sea, and Space. Todd Morley explained
that the Brochure will be a snap shot of the best data available on the website and will
include what the City has to offer. It can be useful to people that do not use the City's
website. Mr. Morley clarified that the website will be the primary resource for Cape
Canaveral Economic Development information and that the website will have a broader
reach and will be more accessible than a Brochure.
6. Review and Approval of Targeted Industries - Discussion. The Board members
reviewed a list of ideal targeted industries developed by the Economic Development
Commission of Florida's Space Coast. Todd Morley presented an alternate list of
targeted industries which he explained are better suited for Cape Canaveral. He
described his list of desired businesses as a three-legged stool consisting of Service,
Professional/Technical and Corporate Headquarters. He gave examples of each and
noted that the City will find it difficult to attract large manufacturing facilities because of
the required size. He encouraged the Board to think "high tech in a small footprint."
Following brief discussion and review of the list, by unanimous consensus, Board
members will contact Susan Chapman with comments or changes to the list of targeted
industries by June 1, 2013.
7. Approve Prioritized Action Item List. The Board members reviewed a list of Board
prioritized action items. Following review and discussion, by unanimous consensus, the
[]U8iO8SS& Economic Development Board
Meeting Minutes
April 30, 2013
Page 3Of3
Board DleDlbenS agreed with the current list Of prioritized action items which are as
1. Relationship and CO8|UU0n Building,
2. Branding and marketing the City brand,
3. Maintaining 8 useful list City Businesses,
4. Monitoring and Improving the City Economic Development Website,
5. Producing marketing literature (color b[OChUne\'
8. Research and make recommendation to City Council regarding establishing
an Enterprise Zone.
O. Todd K4Od8y gave an overview of the CRA
program. Hedescribed program opportunities and various incentives.
ACTION/DISCUSSION ITEMS:
Discussion was held regarding how Board members can request agenda items. Todd Morley
advised that the Board Chairperson sets the agenda. {JnOGr C8peUan. Chairperson advised that
8 Board member can request an agenda item for an UpCODliDg meeting if they bring it up at 8
previous meeting and they receive consensus from the other Board members.
K4OtiOO byOmar CapeU8O' seconded by Jim K48SSODit0 adjourn the meeting. By consensus,
the meeting was 8diOU[Oed 8t4:50 p.m.
Approved on t day of '12013.
Susan LChapman, Secretary