HomeMy WebLinkAboutAgendaFor decades, the world has known that we can be a launchpad for dreams.
The place where one giant leap for mankind began and fuels our spirit today. Where aerospace
and technology were born. Where a burgeoning port of call expands. And where a sun -kissed
coastal way of life thrives.
Cape Canaveral is the convergence of sun, space, and sea. And our cape can do anything we
dare to dream.
With your help, we will strengthen Cape Canaveral's brand and help the world see us for all of
the things we are, and can be.
6:00-6:20 WELCOME REMARKS
Background information on the city's branding initiative // Community Branding Workshop
Workshop introduction, purpose and goals // Prismatic
6:20-6:50 VISIONING KEYWORD TOSS: History + Today + Tomorrow
We will toss a beach ball around the room as we generate ideas that correspond with Cape
Canaveral's past, present and future. When you catch the ball, it's your turn to share a word
that resonates with you based on the current category being discussed.
LIFESTYLE KEYWORD TOSS: Live + Work +Play
We ranked the top 10 keyword responses from the online survey and sorted them into cat-
egories describing different facets of life in Cape Canaveral. When you catch the beach ball,
it's your turn to share a word that resonates with you based on the current category being
discussed.
6:50-7:00 TELL US YOUR STORY
Please tell us about yourself using the one-page worksheet. Share your live/work/play
experiences in Cape Canaveral.
7:00-7:10 BREAK: MY CAPE CAN EXERCISE
Please take a moment to tell us what your cape can do! Fill in a blank on one of the
11 my cape can — — — — — — — — — --- displays during the break or before you leave.
7:10-7:20 MESSAGE IN A BOTTLE
Imagine you are writing an open letter about Cape Canaveral and then releasing it into the
ocean for someone unknown to discover it. Share the things that inspire you, motivate you,
and bond you to Cape Canaveral in this letter. Prismatic will open, read, and photograph all
messages after the workshop.
7:20-7:55 DISCUSSION: Why do you choose to live here, work here, and/or play here?
What defines Cape Canaveral? What makes Cape Canaveral different and unique?
7:55-8:00 CLOSING REMARKS
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