HomeMy WebLinkAboutMinutes 06-16-2015 WorkshopCAPE CANAVERAL CITY COUNCIL
JOINT WORKSHOP MEETING WITH
THE BUSINESS & ECONOMIC DEVELOPMENT BOARD
LIBRARY MEETING ROOM
201 Polk Avenue, Cape Canaveral, Florida
TUESDAY
June 16, 2015
4:30 PM
MINUTES
CALL TO ORDER: Mayor Randels serving as the meeting Chair called the Meeting to
Order at 4:30 P.M.
ROLL CALL:
Council Members Present: Board Members Present:
Council Member John Bond Chairperson Omar Capellan (5:15 p.m.)
Mayor Pro Tem Bob Hoog Board Member Shannon Roberts
Council Member Buzz Petsos Board Member Jim Massoni
Mayor Rocky Randels
Council Members Absent: Board Members Absent:
Council Member Betty Walsh Board Member Melanie Evans
Board Member Andrew Serafin
Others Present:
City Manager David L. Greene
City Clerk Angela Apperson
Economic Development Director Todd Morley
Community Development Director David Dickey
Leisure Services Director Gustavo Vergara
Public Works Services Director Jeff Ratliff
Public Works Services Deputy Director Lonnie Dunn
PUBLIC PARTICIPATION: None
PRESENTATIONS / INTERVIEWS:
1. Branding Presentation by Stephanie Darden, President of Prismatic, Inc.: Ms.
Darden presented the executive summary from the public engagement initiatives;
reviewed the community outreach efforts and demographic data collected; the purpose
for the website "MyCapeCan.com"; the art and writing contest for the Students; highlights
City of Cape Canaveral, Florida
Joint Workshop Meeting
June 16, 2015
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from Stakeholder interviews; results from the internal analysis of Social Media
(website/Facebook); external analysis of how the City's website compares to surrounding
Municipal websites.
Discussion ensued and included: the different perspectives of the participants; whether
seasonal residents/populations were considered; whether the pro-development
comments targeted any specific types; instead of using "pro-development" using the
words "business friendly"; the need to change/update the City Seal and the Seal
represents the history of the City as well as distinguishes us from other cities; whether
the City needs to market itself at the tourist centers; and the focus on the
beach/environment.
Ms. Darden continued the Presentation by reviewing the objectives of the new brand; the
need to speak to three separate audiences (Residents, Businesses and Visitors); what
was learned by listening to the survey participants; the purpose of a "Brand Manifesto"
and "tagline"; suggested fonts and colors for the brand; how to introduce the brand; and
the development of a brand video, which will include photos submitted by the public.
Discussion continued and included: individuals submitting items/pictures will be
recognized in the video credits; that the video will be shown at Movies in the Park; concern
over the use of "the space between" because it further describes the problem that the
City is between the Port and Cocoa Beach; how the steady tag line "The space between
Sun and Sea" will be used; the openness of the tag line allows individuals to shape how
they want to see the City and allows the City to show what individuals can expect to find
in the City; the continued evolution of the City is also represented in the tag line, whether
to update the City Seal; the historical significance of items represented in the current Seal;
and the opportunity to incorporate the branding campaign into the North Atlantic Avenue
Streetscape, A1A Improvements as well as any other new facilities.
Mayor Randels thanked Ms. Darden and her team for all their hard work on the project.
ADJOURNMENT:
There being no further business, the Meeting adjourned at 5:59 P.M.
Rocky Randels, Mayor
Angela M. Apperson, MMC,
City Clerk
SEAL of Cape Canaveral, Florida