HomeMy WebLinkAboutAgenda Packet 06-16-2015 Joint Wkshp CAPE CANAVERAL CITY COUNCIL
JOINT WORKSHOP MEETING WITH
THE BUSINESS & ECONOMIC DEVELOPMENT BOARD
Library Meeting Room
201 Polk Avenue, Cape Canaveral, Florida 32920
AGENDA
June 16, 2015
4:30 PM
CALL TO ORDER:
ROLL CALL:
PUBLIC PARTICIPATION:
Any member of the public may address any items that do not appear on the agenda and any agenda item that
is listed on the agenda for final official action by the City Council excluding public hearing items which are heard
at the public hearing portion of the meeting, ministerial items (e.g. approval of agenda, minutes, informational
items), and quasi-judicial or emergency items. Citizens will limit their comments to three(3)minutes. The City
Council will not take any action under the "Public Participation" section of the agenda. The Council may
schedule items not on the agenda as regular items and act upon them in the future.
PRESENTATION:
1. Branding Presentation by Stephanie Darden, President of Prismatic, Inc.
ADJOURNMENT:
Pursuant to Section 286.0105, Florida Statutes,the City hereby advises the public that: If a person decides to appeal any
decision made by the City Council with respect to any matter considered at this meeting, that person will need a record of
the proceedings, and for such purpose that person may need to ensure that a verbatim record of the proceedings is made,
which record includes the testimony and evidence upon which the appeal is to be based. This notice does not constitute
consent by the City for the introduction or admission into evidence of otherwise inadmissible or irrelevant evidence,nor does
it authorize challenges or appeals not otherwise allowed by law.
In accordance with the Americans with Disabilities Act: all interested parties may attend this Public Meeting. The facility is
accessible to the physically handicapped. Persons with disabilities needing assistance to participate in the proceedings
should contact the City Clerk's office(868-1220 x220 or x221)48 hours in advance of the meeting.
City of Cape Canaveral City Council
Joint Workshop Meeting with the Business &
Economic Development Board Agenda Form
Workshop Meeting Date: 06/16/2015
PRESENTATIONS
Subject: Branding Presentation by Stephanie Darden, President of Prismatic, Inc.
Department: Economic Development
Summary: Stephanie Darden, President of Prismatic, Inc., will present to the City
Council and Business and Economic Development Board an update on the City's
Branding Initiative to include a review of outreach results. Ms. Darden will also present
the Branding Platform and discuss remaining objectives/tasks.
Prismatic was selected to implement a Branding Initiative to increase the overall
awareness/perception of the City by engaging residents/businesses to market the City
internally and externally as a vibrant, attractive city in which to live, work, play, learn,
invest and visit. They were selected due to their knowledge of Cape Canaveral, unique
approach to the City's Branding campaign and their relevant experience. The six-month
project began on September 2, 2014.
On February 17, 2015 the City Council heard an update on the Branding Initiative which
included the number of survey respondents to date (279). There was some discussion
about raising the number of survey responses prior to the close of the survey period,
which was scheduled to end on February 20, 2015. The City and Prismatic agreed to
extend the contract. Accordingly, the survey period was extended by one month,
through March 20, 2015. As a result, an additional 129 website survey respondents
and 50 hard copy responses were gained. With these additional responses, the total
number increased from 279 to 458.
Submitting Department Director: Todd Morley Date: 5/6/2015
Attachment: None
Financial Impact: Staff time to prepare Agenda item.
Reviewed by Administrative/Financial
Services Director: John DeLeo Date: 6/5/15
The City Manager recommends that City Council take the following action:
No action required.
Approved by City Manager: David L. Greene Date: 6/5/15